Overview
Remote
Depends on Experience
Accepts corp to corp applications
Contract - Independent
Contract - W2
Contract - 12 Month(s)
Skills
Marketing Technology
MarTech
CDP
Job Details
Position: Marketing Technology MarTech Architect
Location: USA - Remote
Job Type: Long Term Contract
Responsibilities:
- Digital Marketing/Martech PdM with site personalization.
- Provide Strategic guidance to clients in defining and building enterprise-wide modern marketing technology architecture and roadmap including the Omnichannel Personalization (Site/Website/Stores/Email/Social/Mobile), Analytics, customer data platform (CDP), data management platform (DMP), AI / ML personalization engines, attribution approaches, identity resolution, email & text service provider (ESP / SMS), Loyalty, Campaign Management etc.
- Leverage industry experience, learnings and best practices to inform the strategy.
- Partner with client stakeholders, to ensure dependent strategies to enterprise-wide MarTech strategy are understood and aligned to ensure maximal business impact
- Design data-driven journey orchestration strategies and campaigns
- Responsible for translating business and marketing expectations into strategies, capabilities, and business justification (value, total cost of ownership, impact) that result in marketing efficiency and effectiveness across the enterprise
- Be a platform expert in one or more leading CDP solutions(Customer Master, Customer MDM, Customer 360 etc )
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