Digital Sales Funnel Analyst

Overview

On Site
$60
Contract - W2
Contract - 6 Month(s)

Skills

A/B Testing
Adobe Analytics
Adobe Experience Manager
Dashboard
JIRA
Microsoft Power BI
Marketing
KPI
Lead Generation
Wiki
Web Content
Retail
Sales Strategy
Sales
Tableau
Experience Design
Use Cases
Business-to-business
Analytics

Job Details

Job Title: Digital Sales Funnel Analyst

Position Type: 6+ months contract

Location: San Jose, CA and New York, NY

What You ll Do:

  • Utilize DMe's internal data sources and tools to deeply understand, visualize, and build methodologies to estimate additional leads and revenue through improvement tests from digital to phone sales.
  • Collaborate with B2B and B2C analytics teams to support the development of comprehensive funnel view dashboards from various digital surfaces to phone/chat, ensuring inclusion of key KPIs, definitions, segments, and metrics for ICX.
  • Work cross-functionally with marketing, product management, commerce, and sales teams to drive test strategies and ensure the opportunity sizing and instrumentation of each use case.
  • Maximize the use of JIRA, Wiki, and Slack to manage project execution and handle official requests across teams.
  • Quantitatively and qualitatively evaluate the results of test strategies and use cases and report the learnings and insights to relevant teams to inform future strategies.

Skills or Experience Required:

  • Data Guru: Proficiency in using tools like Adobe Analytics, Tableau, and Power BI to visualize funnel performance from digital to phone sales and build methodologies to estimate additional revenue.
  • Strategic Thinker: Capability to ensure multi-functional alignment of goals and execution to drive strategic partnerships and new initiatives.
  • Strong Collaborator: Ability to work with marketing, product management, and sales teams to drive digital sales strategies.
  • Project Driver: Proficiency in using JIRA and Wiki to manage project execution and handle official requests across teams.
  • Results-Oriented: Skill in tracking KPIs and evaluating the results of strategies and use cases to inform future initiatives.
  • Knowledge of the structure and key features of general e-commerce websites
  • Basic knowledge of different digital journeys for multiple customer segments
  • Ability to create design mockups to propose improved digital experiences (experience with Xd or Figma is a plus).
  • Knowledge of user targeting methods and web content personalization, and understanding of implementation requirements for static pages, A/B testing tools, and performance tracking (experience with Adobe Experience Manager, Adobe Targeting, or Adobe Journey Optimization is a plus).
  • Comprehensive knowledge of multiple data dashboards and quick learning ability (mainly Adobe Analytics and Power BI); ability to use dashboards and analytics tools to track and understand digital performance affecting lead generation in the funnel.
  • Ability to build basic methodologies to size business opportunities
  • Ability to define business challenges in the current digital experience, formulate hypotheses, and plan improvement proposals.

About Us:
Founded in 2009, IntelliPro is a global leader in talent acquisition and HR solutions. Our commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets us apart. We continue leading global talent solutions with a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Japan, Philippines, UK, India, Netherlands, and the EU.
IntelliPro, a global leader connecting individuals with rewarding employment opportunities, is dedicated to understanding your career aspirations. As an Equal Opportunity Employer, IntelliPro values diversity and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or any other legally protected group status. Moreover, our Inclusivity Commitment emphasizes embracing candidates of all abilities and ensures that our hiring and interview processes accommodate the needs of all applicants. Learn more about our commitment to diversity and inclusivity at ;/p>

Compensation: The pay offered to a successful candidate will be determined by various factors, including education, work experience, location, job responsibilities, certifications, and more. Additionally, IntelliPro provides a comprehensive benefits package, all subject to eligibility.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.