GTM Program Manager-B2B SaaS

Title: GTM Program Manager

Location: REMOTE

Duration: 12+ Months

Position Summary:

The GTM Architecture & Operations team is the connective tissue between Commercial Strategy, Sales, Customer Success & Support, Marketing, and Product. Sitting in the Commercial Strategy and Operations function, this team advocates for the customer facing organizations in strategy discussions, representing their unique needs and constraints, determining how high level decisions will impact these organizations, and overseeing the implementation of the solutions.

Role Description

As the GTM Program Manager, Top of Funnel, you will drive alignment and execution between Marketing and Sales to ensure top-of-funnel strategies are designed and delivered effectively. You ll be responsible for operationalizing lead generation initiatives, enabling the field to act on high-quality pipeline, and maintaining feedback loops that inform future campaigns.

This is a highly cross-functional role that sits at the intersection of marketing execution, seller readiness, and strategic GTM planning. You ll play a critical role in ensuring that new campaigns, launches, and top-of-funnel programs are actionable, measurable, and aligned with the needs of our customer-facing teams.

- Bridge Product, Product Marketing, and customer-facing teams to ensure successful GTM execution for product launches, campaign rollouts, and messaging shifts.
- Break complex programs into clear, actionable workstreams and deliverables, creating and managing project plans with defined owners, milestones, and outcomes.
- Coordinate launch readiness programs, ensuring sellers are enabled, collateral is aligned to customer segments, and lead hand-off processes are clear and effective.
- Drive structured feedback loops from Sales, Success, and Support into Product and Marketing, translating field learnings into roadmap influence and messaging iteration.
- Partner with MarketingOps and RevOps to update lead routing, scoring logic, and campaign tagging in response to evolving GTM strategies.
- Support campaign alignment initiatives, working with Marketing to validate personas, test messaging efficacy, and optimize the buyer journey from awareness to conversion.
- Develop SOPs and toolkits to support repeatable launch processes, segment-specific positioning, and sales-facing program materials.

Requirements
- 5-7 years of experience in GTM operations, sales programs, or cross-functional program management, ideally in a B2B SaaS or technology environment.
- Proven ability to structure ambiguous problems into actionable work, manage complex cross-functional initiatives, and deliver measurable outcomes.
- A strategic mindset with a bias toward ownership and decision-making you know how to ask the right questions, synthesize input, and move programs forward even in the face of ambiguity.
- Excellent project management and communication skills - you can manage multiple workstreams and synthesize complexity for diverse stakeholders.
- Familiarity with systems and tools such as Salesforce, Marketo, LeanData, and Outreach and how they can be leveraged for improved operations.
- Strong bias for action, with a collaborative approach and an ability to influence without authority.