Overview
Skills
Job Details
About R Systems:
R Systems is a leading digital product engineering company that designs and develops chip-to-cloud software products, platforms, and digital experiences that empower its clients to achieve higher revenues and operational efficiency. Our product mindset and engineering capabilities in Cloud, Data, AI, and CX enable us to serve key players in the high-tech industry, including ISVs, SaaS, and Internet companies, as well as product companies in telecom, media, finance, manufacturing, and health verticals. We Are Great Place to Work Certified in 10 countries with a full-time workforce [India, USA, Canada, Poland, Romania, Moldova, Indonesia, Singapore, Malaysia & Thailand]! We are recognized as one of the Best Tech Brands 2024 by the Times Group and India's Top 500 Value Creators 2023 by Dun & Bradstreet.
Company Link:
MarTech Data Architect
We are looking for a strategic and innovative MarTech Data Architect to design and manage the data architecture supporting our marketing technology ecosystem. The ideal candidate will have a strong background in data modeling, integrations, and system architecture, with expertise in marketing technology platforms such as Adobe Experience Platform (AEP), customer data platforms (CDPs), analytics tools, and campaign management systems.
Key Responsibilities
- Data Architecture Design:
- Design, implement, and maintain a robust data architecture to support MarTech platforms, ensuring scalability and efficiency.
- Develop and optimize data models for audience segmentation, personalization, and campaign orchestration.
- Define data governance and security practices to ensure compliance with privacy regulations such as GDPR and CCPA.
- Design and implement scalable, performant, and cost-effective data architectures leveraging cloud-native services (e.g., Snowflake, Databricks, BigQuery, AWS Redshift, Azure Synapse).
- Integration & Enablement:
- Lead the integration of MarTech platforms, including CRMs, CDPs, analytics tools, and marketing automation systems.
- Establish data pipelines and workflows for real-time data activation and customer insights.
- Collaborate with IT and data engineering teams to implement APIs, ETL processes, and cloud data infrastructure.
- Marketing Data Strategy:
- Define and implement a unified data strategy to enable personalized, data-driven marketing campaigns.
- Create frameworks for identity resolution, cross-channel attribution, and customer journey analytics.
- Partner with marketing and analytics teams to derive actionable insights from data.
- Technology Evaluation & Innovation:
- Stay current with advancements in MarTech tools and recommend solutions to improve marketing capabilities.
- Evaluate and onboard new technologies that align with business objectives and technical needs.
- Act as a subject matter expert in MarTech data architecture and strategy within the organization.
- Collaboration & Leadership:
- Work closely with stakeholders across marketing, analytics, and IT to align technical architecture with business goals.
- Provide technical mentorship and training to team members on MarTech systems and data management best practices.
Qualifications
- Education & Experience:
- Bachelor s degree in Computer Science, Data Engineering, or a related field; Master s preferred.
- 5+ years of experience in data architecture, with a focus on MarTech systems and integrations.
- Technical Skills:
- Expertise in data modeling, schema design, and relational databases.
- Hands-on experience with Adobe Experience Platform, customer data platforms (e.g., Salesforce CDP, Segment), and analytics tools (e.g., Adobe Analytics, Google Analytics).
- Proficient in data transformation tools and languages, including SQL, Python, or R.
- Experience with cloud-based platforms such as AWS, Azure, or Google Cloud Platform.
- Strong understanding of identity resolution and data privacy regulations.