Marketing Analytics Manager (Integrated Campaigns)

Software Guidance & Assistance, Inc., (SGA), is searching for a Marketing Analytics Manager (Integrated Campaigns) for a contract assignment with one of our premier SaaS clients in San Jose, CA or San Francisco, CA.

Responsibilities:

• Explore our data infrastructure, extract necessary data, perform data analysis, visualize findings to understand key marketing patterns and trends to develop compelling data driven stories
• Summarize analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates
• Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy
• Acquire, summarize, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team
• Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV
• Understand and communicate what drives performance and opportunities for product marketing messaging
• Partner with marketing to create data-driven campaigns that optimize prospects conversion
• Build feedback loops to highlight knowledge gaps and drive future analysis and research
• Conduct end-to-end analyses to drive insights for marketing stakeholders around campaign, digital, and event performance and understand impact to pipeline creation, growth, and progression.
• Synthesize qualitative and quantitative data from multiple sources to support analytics goals
• Apply advanced B2B analytical methods to expand marketing's ability to articulate impact to driving progression of opportunities through the lifecycle

Required Skills:

• B2B Marketing and Sales knowledge is a key requirement
• Very strong communication and presentation skills is a key requirement
• Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
• Proactive self-starter, always on learner, and able to work in a virtual environment
• An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously
• Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones
• Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is mandatory
• Experience in data visualization is required, PowerBI is highly preferred
• Proficiency in SQL, Hive, or Azure Databricks is highly preferred
• Understanding of key marketing KPIs as part of the customer journey from awareness to purchase.
• Ability to translate stakeholder asks into technical requirements to surface impactful end-state analyses, insights, and reports
• Advanced Excel Required
• 5+ years related work experience in Data Analytics, Consulting or Marketing Analytics
• MBA preferred

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.

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