Overview
Skills
Job Details
Please contact Abdul on "" OR email me at ""
About the Job
The Marketing Automation Manager is a technology savvy, self-starter who feels comfortable
working at the intersection of sales, marketing and client services to develop and communicate
best practices, setup and execute campaigns to ensure contact database is leveraged for
optimal results, and to monitor integration between CRM and Marketo. This position will work
closely with the Demand Generation and Revenue Operations teams to develop and manage
effective, efficient outbound marketing, lead nurturing, and landing page development
programs. Candidate will create, deploy, track and adjust programs based on results reporting and analysis.
What you will do
Work closely with Demand Generation team to develop and manage lead nurturing and
campaign management processes
Technical execution for email campaigns such as blast and trigger email programs that
include welcome, nurture, retention, cross-sell and upgrade programs
Build campaigns and lead-nurturing programs using our marketing automation tools
Create and update emails and online forms
Setup and execute tactical tasks associated with customized landing pages, e-mail
campaigns and lead scoring rules
Test pending campaigns within all browsers/web configurations
Understand how data flows through the marketing automation platform to ensure
segments are using all available data and that data is consistently and accurately being
provided to sales
Configure A/B testing strategies and ideas based on best practices and learnings
Analyze results by segment, campaign, company classification, and other key slices of
our market and customer base
Distill data from analytics and implement improvements to our lead-generation
programs
Job Title: Marketing Automation Manager
Business Unit: Marketing
Supervisory Responsibility:
Who we are
Build a brighter future while learning and growing with a Siemens company at the intersection
of technology, community and sustainability. Our global team of innovators is always looking to
create meaningful solutions to some of the toughest challenges facing our world. Find out how
far your passion can take you.
About the Job
The Marketing Automation Manager is a technology savvy, self-starter who feels comfortable
working at the intersection of sales, marketing and client services to develop and communicate
best practices, setup and execute campaigns to ensure contact database is leveraged for
optimal results, and to monitor integration between CRM and Marketo. This position will work
closely with the Demand Generation and Revenue Operations teams to develop and manage
effective, efficient outbound marketing, lead nurturing, and landing page development
programs. Candidate will create, deploy, track and adjust programs based on results reporting
and analysis.
What you will do
Work closely with Demand Generation team to develop and manage lead nurturing and
campaign management processes
Technical execution for email campaigns such as blast and trigger email programs that
include welcome, nurture, retention, cross-sell and upgrade programs
Build campaigns and lead-nurturing programs using our marketing automation tools
Create and update emails and online forms
Setup and execute tactical tasks associated with customized landing pages, e-mail
campaigns and lead scoring rules
Test pending campaigns within all browsers/web configurations
Understand how data flows through the marketing automation platform to ensure
segments are using all available data and that data is consistently and accurately being
provided to sales
Configure A/B testing strategies and ideas based on best practices and learnings
Analyze results by segment, campaign, company classification, and other key slices of
our market and customer base
Distill data from analytics and implement improvements to our lead-generation
programs
Continually monitor, analyze and tune campaigns to maximize ROI
Work with team to develop and deliver necessary analytics and reporting views
Develop and communicate guidelines and best practices to sales, marketing and client
services to ensure optimal use of tool
What you need
Bachelor s degree in marketing, communications or related field
4 - 6 years of experience in marketing, advertising and communications, preferably B2B
The ideal candidate will have experience marketing SaaS (Service-as-a-Software)
solutions highly desired
Salesforce.com experience required
Marketo experience required
Excellent organizational skills with the capacity to manage multiple priorities and tasks
simultaneously
What makes you a Standout
Experience with marketing persona, market segmentation and social media preferred
Marketo Certified Expert
Please contact Abdul on "" OR email me at ""