Senior Salesforce Administrator

RESPONSIBILITIES:
A Kforce client is looking for a Senior Salesforce Administrator in Miami, FL.

Duties:
* Leads Salesforce initiatives with an emphasis on Salesforce Data Cloud, Marketing Cloud, and best practices for scalability and future growth
* Delivers complex end-to-end Salesforce CRM solutions, including Data Cloud-specific features/functionality, such as data harmonization, ingestion, and activation for segmentation and marketing automation
* Troubleshoots and resolves advanced user issues, especially related to Marketing Cloud Journeys, Audience Builder, and Data Cloud integrations
* Review and provide insights on quarterly releases, testing new functionalities, and suggesting enhancements to Marketing Cloud campaigns and Data Cloud-driven insights
* Develop documentation, presentations, videos, and related content to support user adoption of Salesforce Data Cloud and Marketing Cloud tools
* Guide business leaders and users in using Salesforce Data Cloud and Marketing Cloud efficiently to maximize data-driven decision-making, customer engagement, and productivity
* Lead and participate in system implementation projects, including Marketing Cloud setup, segmentation strategy, and Data Cloud integration with external platforms

Data Cloud Responsibilities:
* Design and implement Data Ingestion, Unification, and Identity Resolution using Data Cloud tools and best practices
* Create and manage Data Streams, Data Model Objects (DMOs), Calculated Insights, and Segments
* Partner with analytics and IT teams to onboard new data sources and ensure data quality, compliance, and governance
* Support real-time decision-making and activation use cases across marketing, sales, and service channels
* Define and maintain data mapping, transformation, and orchestration processes for unified customer profiles
* Work with stakeholders to define KPIs and build data visualizations to measure impact of Data Cloud initiatives

REQUIREMENTS:
* Bachelor's degree in Computer Science, Management Information Systems, or a related discipline
* Salesforce Advanced Administrator Certification is preferred
* 2+ years of experience in a Senior Salesforce Administrator Role, or 5+ years as a Salesforce Administrator
* Hands-on experience with Salesforce Data Cloud: data harmonization, ingestion, and activation for audience segmentation and campaign targeting
* Experience in implementing and migrating into new Salesforce deployments, including Marketing Cloud setup and Data Cloud configurations
* Strong data analytical skills with experience in reporting, segmentation, and insights leveraging Salesforce Data Cloud and Marketing Cloud Analytics
* Proven expertise in Salesforce Marketing Cloud: Journey Builder, Email Studio, Audience Builder, and advanced segmentation
* Strong understanding of Salesforce platform customization, Marketing Cloud workflows, and Data Cloud integration capabilities
* Excellent troubleshooting skills and ability to support users effectively in leveraging Marketing Cloud Journeys and Data Cloud insights
* Strong project management skills with experience in system implementation projects, particularly for Marketing Cloud campaign management and Data Cloud adoption
* Superior communication skills with business stakeholders and execs, translating Data Cloud and Marketing Cloud capabilities into actionable business strategies
* Solid governance and technical documentation history, including Marketing Cloud architecture documentation
* Ability to stay current with Salesforce updates, specifically enhancements to Marketing Cloud and Data Cloud functionality, and provide strategic recommendations

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.