Overview
Skills
Job Details
We are seeking a strategic and detail-oriented Website Content Manager to lead the planning, development, and maintenance of content across a large public-facing website. This role is responsible for ensuring that all digital content is accessible, accurate, user-centered, and aligned with organizational mission and brand standards. The ideal candidate will have experience managing content within the InnovateOhio Platform (IOP) using HCL Web Content Manager (WCM) tools.
Key Responsibilities:
Lead the strategy, creation, and governance of website content to ensure clarity, accessibility, and alignment with communications goals
Serve as the primary author and editor within the IOP WCM/HCL platform, managing updates, new content creation, and structural changes
Collaborate with communications, program, and IT staff to gather content requirements and ensure timely updates
Ensure all content meets digital accessibility standards (e.g., WCAG 2.1 compliance)
Monitor website analytics and user feedback to inform improvements and optimize user experience
Manage the web content lifecycle, including audits and archiving
Resource communications and program staff on content best practices and platform use
Coordinate with InnovateOhio Platform support teams for technical enhancements and troubleshooting
Qualifications:
Associate degree or higher in Web/Digital Media or Design, Internet/Information Design, or related field
2+ years of experience managing website content, preferably in the public sector or a regulated environment
Proficiency with HCL Web Content Manager (WCM) or experience working within the InnovateOhio Platform
Proficiency with Cloudinary Digital Asset Manager (or equivalent)
Strong understanding of web accessibility standards and user-centered design principles
Excellent writing, editing, and proofreading skills with attention to detail
Ability to manage multiple projects and deadlines in a collaborative environment
Familiarity with web analytics tools (e.g., Piwik PRO) is a plus
Preferred Skills:
Experience with content strategy and governance frameworks
Knowledge of state government digital policies and procedures
Familiarity with HTML/CSS basics and SEO best practices
Work Environment:
Hybrid environment (onsite and remote work as required)
Collaborative role working across communications, program, and IT teams