Digital Media Manager

Job Description

ABOUT THE CAMPAIGN FINANCE BOARD

The New York City Campaign Finance Board manages New York City's small donor democracy program and educates and engages voters via NYC Votes. The CFB has enjoyed a tremendous arc of progress over its 30-year history, and our updated flagship small donor democracy program is the centerpiece of this progress.

We eliminate barriers to participation by providing access to the resources New Yorkers need to vote or run for office and amplify the voices of small donors with New York City's small donor democracy program.

We are dedicated to making New York City's local democracy more open, transparent, and equitable. You would be working with a team that is mission-driven and committed to continuous improvement.

ABOUT THE DEPARTMENT

The Marketing and Digital Communications unit leads the top-level marketing and communications strategy for the CFB and creates the strategy for all public-facing materials that directly engage and serve the needs of five million New Yorkers in thirteen languages through the agency's voter engagement initiative, NYC Votes.

JOB DESCRIPTION

The Public Affairs department of the New York City Campaign Finance Board seeks a Digital Media Manager to lead the strategy, planning, and execution of digital content across the agency's social and digital platforms. The Digital Media Manager will develop social content calendars, manage influencer campaigns, collaborate with internal teams and external vendors to deliver high-quality creative across formats, and analyze performance metrics to optimize campaigns and provide actionable insights to stakeholders. Reporting to the Content Strategist, this role will supervise a Social Media Manager. We are looking for an exceptional digital storyteller who is passionate about breaking down barriers to participation by creating accessible, engaging digital content that empowers New Yorkers to participate in the democratic process and connects them to key civic information where they are online.

- Lead strategy, planning, and execution of digital and social content for NYC Votes and CFB platforms, translating agency goals into social media and digital campaigns.

- Develop and maintain master and specialized social media calendars aligned with election cycles and strategic priorities.

- Manage influencer campaigns and partnerships, tracking performance metrics and ensuring alignment with messaging strategies and agency objectives.

- Supervise content creation across formats (video, graphics, copy), providing creative direction to internal teams and external vendors while ensuring brand voice and accessibility standards.

- Collect, analyze, and report on digital content performance, providing data-driven insights to optimize campaigns and inform stakeholders.

- Maintain rapid-response workflows to publish timely, relevant content during high-intensity periods, ensuring accurate and accessible information for all audiences.

- Collaborate with cross-functional teams to execute campaigns that engage priority audiences, including youth voters, voters with disabilities, LOTE communities, and justice-impacted voters.

- Ensure all content meets accessibility, inclusivity, and language access standards.

ESSENTIAL KNOWLEDGE, SKILLS, ABILITIES & OTHER BEHAVIORS (KSAOs)

We're seeking individuals eager to make an impact, even if they don't tick every box on our job description. We believe in the power of diverse perspectives and the unique blend of lived experiences, non-traditional education pathways, practical know-how, and a variety of skills and abilities that each candidate brings to the table. If you're ready to learn and grow with us, we encourage you to apply and be part of our dynamic team.

Knowledge

- Digital Media Strategy: Understanding of platform-specific best practices for Instagram, X, Facebook, LinkedIn, YouTube, Reddit, and other emerging digital channels.

- Social Media Analytics & KPIs: Knowledge of engagement metrics, performance benchmarks, and methods to evaluate content effectiveness.

- Content Planning & Editorial Practices: Knowledge of master and specialized content calendars and content planning around elections and organizational goals.

- Audience Segmentation & Outreach: Understanding of how to identify, segment, and grow digital audiences, and the ability to design strategies that effectively engage and expand reach across diverse community groups.

- Influencer & Partnership Management: Knowledge of how to identify, engage, and oversee influencer campaigns that align with organizational objectives and reach priority audiences.

- Accessibility & Compliance Standards: Knowledge of content accessibility (e.g., WCAG), plain language requirements, multilingual communication, and nonpartisan messaging standards.

Abilities

- Analytical Thinking: Ability to evaluate content performance, set and interpret KPIs, and make data-driven recommendations.

- Prioritization & Time Management: Ability to manage multiple campaigns and content calendars under tight deadlines.

- Audience-Centric Approach: Ability to design content and strategies that effectively reach and engage priority audiences.

- Problem Solving: Ability to anticipate content or operational issues (e.g., publishing delays, negative engagement) and implement solutions efficiently.

- Leadership & Supervision: Ability to guide and supervise Social Media Manager and other team members in execution of content strategy and influencer programs.

- Communication: Ability to clearly convey strategy, guidance, and performance insights to internal teams, leadership, and external partners.

Skills

- Editorial Writing: Ability to craft persuasive, informative, plain-language content.

- Digital Content Planning: Calendar management, campaign mapping, coordination across teams.

- Performance analysis: interpreting analytics and making data-informed content decisions.

- Project & Workflow Management: Skill in maintaining master and specialized content calendars, coordinating with team members, and ensuring deadlines are met with high accuracy.

- Content Development & Voice: Skill in developing and sustaining the agency's voice across platforms and aligning creative outputs with strategic priorities.

- Collaboration & Cross-Functional Coordination: Ability to work effectively with internal teams and external vendors to ensure consistency and alignment of content.

- Influencer Program Management: Skill in planning, supervising, and optimizing influencer campaigns, including messaging strategy, partnership development, and performance monitoring.

- Rapid Response: Skill in overseeing timely responses to voter questions and managing risk across social platforms.

- Data Analysis & Reporting: Skill in using engagement data and performance metrics to inform content decisions and optimize strategies.

Preferred Skills/Qualifications

- Bachelor's degree in communications, journalism, marketing, public policy, or a related field; advanced degree or equivalent professional experience a plus

- 2-4 years of experience in social media management, digital content strategy or cross-channel campaign execution

- Proven ability to develop content for diverse and multilingual audiences, with an understanding of accessibility and language access best practices

- Familiarity with New York City government, civic engagement initiatives, or voter education is highly desirable

- Excellent communication and project management skills

- Proficiency in Spanish, Bangla, Chinese (Mandarin or Cantonese), or Korean to support content development and engagement with diverse New York City audiences.
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TO APPLY:

All applicants must apply through NYC Government Jobs | Explore Careers | City of New York

- Please search and apply to the job ID number listed above.

- Resume and cover letter are required for consideration.

- Note that only applicants under consideration will be contacted.

For more information on careers with the NYC Campaign Finance Board visit our website at to access the full listing of job opportunities and to learn more about our agency.
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ADDITIONAL INFORMATION

The City of New York provides generous medical benefits (including dental and vision through respective unions or funds), retirement, tuition reimbursement, and additional ancillary benefits. CFB offers a flexible and hybrid work schedule, opportunities for career development, learning & development (leadership training and coaching), wellness programs, and much more!

As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education's website at StudentAid.gov/PSLF.

The CFB is an equal opportunity employer firmly committed to diversity. All individuals are encouraged to apply. If you anticipate needing any type of reasonable accommodation to apply for an employment opportunity, please contact or .

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

ANALYST CFB AL 2&3 ONLY - 0660A

Minimum Qualifications

MINIMUM QUALIFICATIONS -

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A bachelor's degree from an accredited college including or supplemented by at least twelve-semester credits (or the equivalent of twelve-semester credits) in accounting, auditing, business or public administration, computer science, economics, finance, statistics, graphic design, personnel or human resources administration, user experience design, or a closely related area of study and one year of satisfactory full-time experience in accounting, auditing (including compliance or investigative auditing), business or public administration, business analysis, computer science, database administration, economics, finance, fiscal or economic management or research, statistics, graphic design, personnel or human resources administration, user experience design, or a closely related field; or

A four-year high school diploma or its educational equivalent and five years of experience as described in "1" above; or

Education and/or experience equivalent to "1" above.

Public Service Loan Forgiveness

As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education's website at ;br>
Residency Requirement

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.

Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.