Overview
Remote
On Site
Hybrid
Full Time
Job Details
About The Opportunity
At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, Making a Healthy Lifestyle Second Nature . When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.
Overview Of Position
The Senior Manager of Channel Performance & Analytics is responsible for developing and implementing data-driven strategies to optimize channel performance. This role leverages analytics, reporting, and insights to enhance business growth, improve channel efficiency, and strengthen coach and client engagement. The ideal candidate will inform strategic decisions, drive innovation, and ensure a consistent evaluation of competitive market trends and business initiatives.
Opportunity Highlights
Job Responsibilities
Strategy & Analytics Develop and execute comprehensive strategies to monitor and improve channel performance across all sales channels. Utilize data analytics to derive insights that support strategic decision-making and optimize business outcomes. Lead the development of reporting tools, forecasting models, and performance measurement frameworks. Cross-Functional Collaboration Partner with marketing, sales, finance, and IT teams to align business objectives and leverage data for impact. Oversee competitive analysis and the evaluation of key business initiatives to inform decision-making. Insights & Performance Measurement Lead and prioritize insights development, including standardized KPI creation and analysis. Oversee regional data analytics, ensuring accuracy, quality, and training support for market analysts. Define strategy for analytical projects, reporting structures, and stakeholder engagement. Provide strategic direction, resource allocation, and policy formation to support business objectives.
Scope
The Senior Manager of Channel Performance & Analytics will work closely with cross-functional teams, including marketing, sales, finance, and IT, to drive key initiatives and optimize channel performance. The role will have a significant influence on multiple departments and will be responsible for guiding strategic decisions and performance evaluations to support business growth within Medifast's U.S. operations. While there is no direct budget responsibility, the Director will oversee the allocation of resources to ensure the effectiveness of data-driven initiatives. Overall, the position is focused on leveraging data and strategic insights to drive business performance and support the company's growth objectives.
Knowledge, Education, Skills & Abilities
Specialized Insights Areas:
Qualifications:
Key Competencies:
At Medifast, Relationships Are At The Center Of What We Do!
We thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be OUTSTANDING . The Medifast culture is built on seven core values: integrity, courage, teaming, accountability, empowerment, partnership and diversity. These values aren't just words on a page - they are celebrated as a core part of the company's philosophy.
We Lead By...
Mastering Relationships: We build trust, promote collaboration and we are reliable.
Being innovative: We strive to improve things in our areas of influence; test, refine and expand within the business strategy; and reach beyond real and perceived boundaries.
Simplifying: We are committed to making things measurable, repeatable and scalable; focusing on outcomes not activities; and eliminating complexity to increase focus.
Anticipating: We predict long-term business and organizational needs; challenge assumptions; and expect and prepare for the unexpected.
About Medifast
Medifast (NYSE: MED) is the 40+ year old health and wellness company known for its habit-based and coach-guided lifestyle solution OPTAVIA , which provides people with a simple, yet comprehensive approach to address obesity and support a healthy life. OPTAVIA provides unparalleled coaching support along with community, tailored nutrition and healthy habits, and empowers people to master their weight loss journey through each stage of life. Through the company's collaboration with national virtual primary care provider LifeMD (Nasdaq: LFMD) and its affiliated medical group, customers now have access to GLP-1 medications where clinically appropriate. Medifast remains committed to its mission of offering Lifelong Transformation, Making a Healthy Lifestyle Second Nature . Visit MedifastInc.com and OPTAVIA .com for more information and follow @Medifast on X and LinkedIn .
Vital Images is an Equal Opportunity Employer, M/F/Vets/Disability.
At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, Making a Healthy Lifestyle Second Nature . When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. Just as OPTAVIA Coaches inspire Clients to reach their personal wellness goals, at Medifast, we inspire each other to bring our best to work each day to further our shared mission. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.
Overview Of Position
The Senior Manager of Channel Performance & Analytics is responsible for developing and implementing data-driven strategies to optimize channel performance. This role leverages analytics, reporting, and insights to enhance business growth, improve channel efficiency, and strengthen coach and client engagement. The ideal candidate will inform strategic decisions, drive innovation, and ensure a consistent evaluation of competitive market trends and business initiatives.
Opportunity Highlights
- Data-Driven Leadership: Shape strategies to optimize channel performance using analytics.
- Innovation in Reporting: Lead the development of tools and frameworks to enhance business outcomes.
- Cross-Functional Collaboration: Partner with various teams to align business goals and leverage data for growth.
- Leadership Role: Guide a high-performing team while contributing to strategic decisions.
- Growth in a Dynamic Environment: Be part of a mission-driven company with opportunities for career advancement.
- Impactful Insights: Drive business strategies by evaluating key metrics, from coach and client satisfaction to channel performance.
- Cutting-Edge Tools: Utilize advanced analytics platforms to influence business decisions.
Job Responsibilities
Scope
The Senior Manager of Channel Performance & Analytics will work closely with cross-functional teams, including marketing, sales, finance, and IT, to drive key initiatives and optimize channel performance. The role will have a significant influence on multiple departments and will be responsible for guiding strategic decisions and performance evaluations to support business growth within Medifast's U.S. operations. While there is no direct budget responsibility, the Director will oversee the allocation of resources to ensure the effectiveness of data-driven initiatives. Overall, the position is focused on leveraging data and strategic insights to drive business performance and support the company's growth objectives.
Knowledge, Education, Skills & Abilities
Specialized Insights Areas:
- Analyze funnel performance, buy-flow, and lifetime value (LTV) metrics.
- Assess coach and client satisfaction, attitudes, and financial impact.
- Evaluate coach and commission performance along with satisfaction insights.
- Measure product performance, including financial and customer satisfaction metrics.
- Model business proposals that have the potential to impact coaches and clients, predicting change in costs/savings, shifts in behavior and overall impact to the business
Qualifications:
- Bachelor's degree in Business, Marketing, Data Analytics, or a related field.
- 8+ years of experience in channel performance analytics or a similar role within a data-driven organization.
- Expertise in SQL, data architecture, and business intelligence tools.
- Advanced skills in Microsoft Office suite, especially Excel and PowerPoint
- Strong ability to translate complex data into actionable business strategies.
- Excellent leadership, communication, and stakeholder management skills.
- Experience in cross-functional collaboration across marketing, sales, and operations.
- Proficiency in data visualization and analytics platforms (e.g., Tableau, Power BI, Google Analytics).
- Knowledge of digital marketing, e-commerce, and sales operations best practices.
Key Competencies:
- Strong analytical and problem-solving abilities.
- Ability to synthesize diverse data sources into actionable insights.
- Expertise in financial analysis, business modeling, and statistical methodologies.
- Ability to manage multiple priorities in a fast-paced environment.
At Medifast, Relationships Are At The Center Of What We Do!
We thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be OUTSTANDING . The Medifast culture is built on seven core values: integrity, courage, teaming, accountability, empowerment, partnership and diversity. These values aren't just words on a page - they are celebrated as a core part of the company's philosophy.
We Lead By...
Mastering Relationships: We build trust, promote collaboration and we are reliable.
Being innovative: We strive to improve things in our areas of influence; test, refine and expand within the business strategy; and reach beyond real and perceived boundaries.
Simplifying: We are committed to making things measurable, repeatable and scalable; focusing on outcomes not activities; and eliminating complexity to increase focus.
Anticipating: We predict long-term business and organizational needs; challenge assumptions; and expect and prepare for the unexpected.
About Medifast
Medifast (NYSE: MED) is the 40+ year old health and wellness company known for its habit-based and coach-guided lifestyle solution OPTAVIA , which provides people with a simple, yet comprehensive approach to address obesity and support a healthy life. OPTAVIA provides unparalleled coaching support along with community, tailored nutrition and healthy habits, and empowers people to master their weight loss journey through each stage of life. Through the company's collaboration with national virtual primary care provider LifeMD (Nasdaq: LFMD) and its affiliated medical group, customers now have access to GLP-1 medications where clinically appropriate. Medifast remains committed to its mission of offering Lifelong Transformation, Making a Healthy Lifestyle Second Nature . Visit MedifastInc.com and OPTAVIA .com for more information and follow @Medifast on X and LinkedIn .
Vital Images is an Equal Opportunity Employer, M/F/Vets/Disability.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.