MarTech Analytics Developer

MarTech Analytics Developer

Torrance, CA

12 Month Contract

No 3rd parties, no sponsorship available.

Daily Tasks Performed:

• Work closely with the development team to oversee the implementation, configuration and debugging of web analytics code, both on the website and Tag Management System (TMS). Includes deployment activities in Non-Prod & Prod environments.
• Develop front-end UI/UX for privacy banners with opt-in & opt-out models and personalization scenarios using JavaScript. Perform code reviews and provide feedback to ensure high-quality code. Troubleshoot and resolve privacy-related issues.
• Formulate development efforts for customer journey analysis to deliver findings, making recommendation that drive leads, customer engagement and qualified shopping visits.
• Deploy A/B tests and personalized experiences to improve user experience and key conversion goals using Salesforce Personalization.
• Contribute to support prompts and participate in prompt engineering/ benchmarking experiments and to use Gen AI to manage healthy propensity score for campaigns

What will this person be working on:
A Martech Analytics Developer for the Cookie Tool Management project and CPPA project.
Position Success Criteria (Desired) - 'WANTS'

• Experience in Adobe Analytics and Adobe Launch Tag Management System (TMS), OneTrust Cookie tool, JavaScript, jQuery is a MUST. Especially with Asynchronous Programming and DOM manipulation.
• Experience in working on E-commerce websites using Sitecore 10.0 and Salesforce Lighting Web Components technology platforms.
• Experience in end-to-end Adobe Analytics implementation supporting projects and production support using Web SDK.
• Experience with privacy-enhancing technologies (PETs) and encryption methods. Stay up to date with the latest privacy regulations and ensure compliance. Familiarity with privacy regulations such as GDPR, CCPA and CPRA.
• Experience in auditing and debugging Adobe Analytics and third-party tags. Worked in deploying third-party tags, including maintaining a log of active pixels vs expired tracking pixels. Experience in integrating with Adobe Analytics APIs, real-time events, Runtime functions, and plugin IDs.
• Observe Point tools, MS Office 365, SharePoint, JIRA & Confluence.
• Experience in the development of documentation, deliverables and solutions requirements for web analytics tracking and organizing cookie inventory.
• Experience in developing Campaign Templates, Site-wide JavaScript and Content Zones using Salesforce Personalization.

Nice to have:

• Have implementation experience with Salesforce Personalization (previously Evergage) and other TMS solution is a PLUS.
• Having knowledge of OneTrust or Trained individual is a plus.