Director Marketing Communications

What work will you perform?

The Director of Marketing Communications drives Landstar's brand strategy to enhance market presence and reputation. By aligning go-to-market initiatives with business unit goals, this role ensures a consistent brand voice, streamlines communication tools, and maximizes the value of marketing investments, positively impacting growth, efficiency, and brand equity.

Essential Responsibilities:

• Brand Strategy Execution: Lead the development and execution of Landstar's brand strategy, ensuring alignment with go-to-market initiatives to fulfill the company's brand promise.
• Strategic Partnerships: Cultivate and maintain strong relationships with key business units, driving continuous refinement and communication of value propositions.
• Reputation Management: Oversee initiatives to improve and elevate Landstar's brand reputation, ensuring a positive public perception and brand image.
• Cross-Functional Leadership: Lead and inspire cross-functional teams to establish a unified and consistent voice for Landstar, ensuring alignment across all communication channels.
• Communication Tools and Innovation: Evaluate, recommend, and implement communication tools and applications to enhance organizational consistency and efficiency in messaging.
• Operational Efficiency: Drive cost-reduction initiatives and identify opportunities to increase the value derived from existing products and services.
• Business Alignment: Collaborate with senior leadership to align communication strategies with overall business goals and objectives.
• Team Leadership: Oversee the marketing communication team, ensuring effective execution of strategies and initiatives in line with company goals.
• Project Management: Establish and enforce project management best practices, ensuring the timely and efficient delivery of marketing projects.
• Talent Development: Mentor, develop, and inspire team members to meet and exceed Landstar's high standards of excellence, fostering a culture of continuous improvement and high performance.

Required Minimum Experience and Education:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 10 years B2B experience, in marketing communications

Preferred Experience and Education:

• Advanced degree (e.g., MBA, Master's in Marketing, etc.).
• 10 years of experience of experience at the Director level or above
• 2 years of experience managing remote teams.

Knowledge, Skills, and Abilities:

• Strategic thinking and problem-solving abilities.
• Strong understanding of brand strategy and reputation management.
• Knowledge of brand framework and aligning marketing with corporate and sales strategies.
• Proficiency in project management and process improvement.
• Ability to work collaboratively with diverse teams.
• Strong analytical skills and attention to detail.
• Excellent cross-functional leadership and team management skills.
• Exceptional communication and interpersonal skills.
• Ability to evaluate and implement communication tools and applications.