AEP & Marketo SME

AEP & Marketo SME

6 Months

Client - Intuit

Remote

However, I wanted to clarify that we are currently seeking candidates who will be end-users of AEP and Marketo, specifically those who will utilize the platforms after the migration and implementation phases are complete by the developers and engineers. Both of the candidates you submitted appear to have engineering or development backgrounds, which unfortunately doesn't align with our current need.

Duties:
Platform expertise:
Act as a subject matter expert on Adobe Experience Platform and Marketo
Guide campaign migration and/or set up in both platforms
Provide guidance and training to other team members
Data discovery:
Collaborate with marketing stakeholders to understand audience targeting requirements and translate them into actual targeting rules and data attributes across various marketing platforms
Perform data discovery to identify all needed data attributes to support campaign audience segmentation and personalization
Validate if needed data attributes are/are not available in all end channels and platforms, and validate values are as expected
Work with data stewards, product teams, and engineers to identify data specs for onboarding requirements
Fill out technical requirements documents to onboard all data not readily available
Audience building:
Define audience cohorts to achieve desired targeting in multiple end-channels and platforms (AEP, Marketo, Braze and other internal tools)
Troubleshoot targeting issues when audience size is not as expected or there are low/no impressions
Strategy and execution:
Understand campaign strategy, business requirements, and customer experience goals and translate them into technical strategy
Identify the needed technology and teams needed to execute the desired strategy
Confidently probe and/or articulate recommendations based on data, learnings and insights
Drive desired outcomes through efficient campaign planning and build
Cross-functional partnership:
Communicate across departments and leadership levels data and technical requirements and use case to prioritize work across teams
Help troubleshoot possible issues (data, targeting rules, or campaign set up, etc.), articulate the issues with internal groups, identify action items and teams needed for resolution, and help drive issue resolution

Required skills:
5+ years of experience in Adobe Experience Platform a MUST
5+ years of experience in Marketo a MUST
Experience with SQL is a plus
Experience defining audiences/cohorts
Experience with segmentation, personalization, and fully automating campaigns utilizing data feeds and customer action triggers
Experience marketing SaaS, apps or similar online or e-Commerce services or products
Experience managing multiple tools to create one customer experience or journey

Soft skills:
Comfortable working in ambiguity is a must
Adept at change management
Ability to work independently and cross-functionally in a fast-paced, highly matrixed organization
Ability to question/challenge the status quo when alternative solutions will provide more effective or efficient outcomes
Strong problem-solving and analytical skills
Ability to apply critical thinking and logic to make data-based decisions
Bias toward action: pro-active, driven, solution-oriented
Highly organized, detail-oriented, and resourceful
Ability to manage multiple complex projects simultaneously
Ability to speak technically to different stakeholders: Analytics, Marketing, Martech, Legal, Finance
Ability to be nimble with evolving requirements and responsibilities