Senior Business Analyst

Senior Business Analyst Digital Products & Web Platforms

Location-Las Vegas, NV(Onsite)

• Own the Backlog
• Act as Product Owner across web initiatives, responsible for backlog quality and day-to-day refinement.
• Maintain a consistent pipeline of refined user stories ensuring stories are ready for PI planning and sprint planning
• Write detailed, testable user stories with acceptance criteria and traceability to business goals
• Flag dependencies, blockers, gaps and edge cases proactively
• Own ticket triage, story clean up, release notes, and Confluence documentation

Lead Discovery & Requirements

• Facilitate workshops and stakeholder interviews to capture business needs
• Translate high-level goals into epics, features, and detailed user stories
• Define functional and non-functional requirements and edge cases

Provide CMS & Contentful Expertise

• Support content authors and marketers using Contentful, acting as first line support for questions and issues
• Troubleshooting problems, component limitations, tagging inconsistencies and other real-time issues
• Work with developers to escalate bugs or contribute to component enhancements
• Ensure new features and content models are clearly documented for non-technical users

Collaborate with Cross Functional Teams

• Run refinement, planning and demo sessions in partnership with product, PMO and Engineering
• Collaborate with UX on Figma handoffs, validations and ensuring designs match business context and user stories
• Drive content strategy discussions, layout optimizations and scalable tagging practices

Facilitate Testing & Delivery

• Partner with QA to validate functionality, write test cases, and support UAT
• Own release note creation and knowledge transfer to content authors or business users Track staging and production changes and notify content authors of go-lives

Connect Data to Decisions

• Analyze data trends, user behavior, and VOC to uncover improvement areas
• Create documentation (e.g. process flows, data mappings, integration specs)
• Serve as SME for web products and workflows

Enable Scalable Product Practices

• Champion consistent documentation and templates across teams
• Partner with Product Ops to evolve our BA practice
• Contribute to team-level OKR

What You Bring

• 5+ years as a Business Analyst, Product Owner, or similar role on digital teams
• Proficient in writing user stories, acceptance criteria, and test scenarios
• Strong understanding of Agile, Scrum, or SAFe methodologies
• Tools: Jira, Confluence, Figma, ADO (Azure DevOps), or similar
• Hands-on experience with CMS platforms (Contentful highly preferred; others like Sitecore, Adobe are accepted)
• Excellent communication skills, able to clearly articulate complex ideas across audience

Bonus if you have

• Content modeling experience or Contentful Certifications
• Experience with design systems and reusable web components
• Exposure to personalization, SEO, tagging strategy, or localization workflows
• Familiarity with analytics and web tools like GA4, Storybook