Sr. MarTech Developer (CDP / AEP)

Hi All,

Hope you all are doing well!

Job title - Sr. MarTech Developer (CDP / AEP)

Irving, TX (3 days onsite)

Duration--12+ months

Technical Skills:

Expertise in Tealium/Adobe, Google Cloud Platform, Kafka, Pega, and Adobe Target.

Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).

Strong programming skills in Java, Python, or other relevant languages.

Experience with data integration tools and technologies.

Proficiency in SQL and NoSQL databases.

Experience with cloud computing platforms (Google Cloud Platform).

Key Responsibilities

Digital Marketing & Targeting Architecture:

Design and implement a robust media marketing architecture for new and existing customers, encompassing

Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video).

Lead Media Activation integration to enable digital marketing through social media and advertising platforms

Real-time Personalization:

Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).

Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.

Design and Integrate rules-based and machine learning-based personalization models.

Customer Data Platform (CDP) Development:

Design and implement a CDP strategy, including:

Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.

Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other relevant data.

Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements ) to activate customer data for personalized campaigns.

Thanks & Regards

RM CHANDRA SEKHAR