Content Publisher

RESPONSIBILITIES:
A client with Kforce is seeking a Content Publisher to join their team in San Francisco, CA.

Duties:
* Uploads and publishes content for the Global Brand Content Marketing team using a complex and proprietary enterprise system with roots in WordPress; All published pages are expected to be accurate, error-free, SEO-optimized, visually compelling, and delivered on deadline; The publisher is a proactive, meticulous self-starter who uploads a high volume of articles per week
* Ensures content is thoroughly vetted and has made its way through the proper checkpoints prior to publication, which may include SEO, copy editing, strategy review, design, and localization
* Tracks through a project management system
* Proactively seeks missing elements and requests items from stakeholders to prevent publishing delays

Executes SEO optimizations including but not limited to:
* Image optimization (compress/resize) and alt-text
* Table creation (HTML)
* Meta descriptions (writing, optimizing)
* Internal linking
* Hreflang mapping
* H2/H3 implementation
* SEO headlines
* Tagging and categorization
* CTAs and -read next-
* Follow/no follow links
* A/B and time/time tests
* SEO research
* Hygiene and performance optimization tasks

* Checks each article for quality and accuracy; Thrives on catching mistakes before they're live; Incorporates feedback from stakeholders in the spirit of continuous improvement, relationship-building, and collaboration; Drives ever-increasing velocity in publishing to meet the needs of the business
* Tracks content performance globally on regular cadence and understands the broader content funnel strategy across platforms and products; Identify appropriate calls to action, internal linking, and conversion opportunities across multiple sites
* Contributes to content creation projects as needed (Example: collects information and lays out a newsletter in an existing template)

REQUIREMENTS:
* 4+ years of web publishing/content management experience or Bachelor's degree
* Extensive knowledge of web publishing and enterprise content management systems with direct experience uploading content; especially valuable to have experience with an enterprise grade, highly proprietary publishing system
* Basic copy editing skills: Knowledge of AP style is a plus; Great at catching typos
* Enjoys the sometimes repetitive nature of publishing and uploading work; Thrives on catching mistakes before they're live
* Deadlines: Meticulous about meeting publishing deadlines and seeks help reprioritizing when needed
* SEO experience: SEO research and reporting tools and writing/optimizing content
* Intermediate proficiency in HTML: Ability to identify and articulate buggy experiences that need attention from a developer; Familiarity with atomic authoring is a plus
* Project management software proficiency: Airtable, Smartsheets or similar
* Proactive problem-solving plus great communication skills: Asks questions when uncertain, but retains and builds on learnings; Maintains and updates training materials that can be used by publishers across teams; Also provides support and troubleshooting assistance to other publishers across the business
* Approach to collaboration: Helpful, positive, open to feedback, and a strategic thinker
* Photoshop, Canva, and image selection experience: An eye for layout and design (i.e., can follow the template to create graphics with numerical formulas as an in-text visual)
* Excel: Not afraid of a VLOOKUP or Pivot table; Can wrangle spreadsheets

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.