Overview
Hybrid
$50
Contract - W2
Contract - Independent
Job Details
Key Responsibilities
- Analyze marketing campaign data to identify performance trends and growth opportunities
- Develop dashboards and reports to monitor KPIs and channel effectiveness
- Collaborate with cross-functional teams to define measurement plans
- Support A/B and personalization testing strategies
- Build customer segmentation and predictive models
- Present insights and recommendations to leadership
- Assist with forecasting, budget allocation, and ROI analysis
- Mentor junior analysts and promote analytics best practices
Required Skills
- Strong analytical mindset and problem-solving through data
- Deep understanding of marketing channels (email, paid media, direct mail, web)
- Excellent communication and organizational skills
- Proficiency in SQL, Excel, and PowerPoint
- Experience with data visualization tools (Tableau, Power BI, Looker)
- Familiarity with Google Analytics, CRM/CDP platforms, and statistical tools (R, Python, Databricks)
Experience Requirements
- 5+ years in marketing analytics (preferably in subscription-based or consumer services)
- 3+ years in digital reporting and visualization tools
- 3+ years in A/B and personalization testing (Adobe Target, Google Optimize, etc.)
- 3+ years in eCommerce analytics
- 3+ years working with clickstream data in data warehouses (BigQuery, AWS, Snowflake)
Education
- Bachelor’s or Master’s degree in Marketing, Statistics, Business, Economics, Data Science, or related field
- Equivalent experience may be considered
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