Lead - MarTech Measurement Platforms

  • Posted 10 hours ago | Updated 10 hours ago

Overview

Remote
Full Time

Skills

Employment Authorization
Use Cases
Reporting
Optimization
Technical Writing
Dashboard
Management
Taxonomy
Communication
Collaboration
Marketing
Data Science
Modeling
MTA
SQL
Adobe
Media
Analytics

Job Details

Role: Lead - MarTech Measurement Platforms

Location: Remote-USA
Type: Full Time Permanent Role:

Work Authorization: Work Authorization: This role is not eligible for company sponsorship now or in future.

Key Role and Responsibilities:

  • Serve as the technical platform owner and SME for Adobe Customer Journey Analytics (CJA), Media Mix Modeling tools, and content performance platforms within MarTech.
  • Collaborate closely with the Marketing Optimization team to support journey measurement and attribution by configuring and enabling use cases in CJA.
  • Design and manage schema, segments, and data views that enable scalable and consistent journey and campaign measurement.
  • Develop and maintain standardized dashboard templates, tagging taxonomies, and reporting frameworks for enterprise-wide use.
  • Partner with Data & Analytics and Digital Insights Optimization teams to ensure alignment on tagging, taxonomy, and data readiness across platforms.
  • Ensure proper data ingestion and integration across systems, collaborating with D&A and Engineering as needed.
  • Support platform expansion across the organization, partners, and international markets, with an eye toward scale and governance.
  • Provide technical documentation, admin guidance, and enablement resources to business and technical users.
  • Liaise with vendors and internal tech teams to troubleshoot issues, implement enhancements, and monitor platform performance.

Requirements:

  • 7+ years of experience in digital analytics, data operations, or marketing technology.
  • 3+ years of hands-on experience with Adobe Customer Journey Analytics (CJA).
  • Strong understanding of Adobe Experience Platform (AEP), including schema design, segment logic, and RTCDP integration.
  • Proficiency in creating and managing scalable dashboards and templates.
  • Demonstrated ability to manage tagging architecture, data views, and taxonomy across multiple systems.
  • Strong collaboration and communication skills with the ability to work across business and technical teams.
  • Bachelor's degree in marketing, data science, technology, or a related field.

Preferred Qualifications:

  • Experience with media mix modeling, multi-touch attribution (MTA), and content performance measurement platforms.
  • Adobe certifications (CJA, AEP, AJO, Target) are a plus.
  • Familiarity with SQL or query services such as Adobe Query Service or BigQuery.
  • Experience supporting sports, media, or entertainment brands.
  • Background working in matrixed organizations with federated analytics teams.
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