Senior Analyst Web Analytics

Overview

Remote
Depends on Experience
Contract - W2
Contract - 6 Month(s)

Skills

Marketing Analytics
Google Tag Manager
Google Analytics

Job Details

Position: Senior Analyst Web Analytics
Location: Remote
Job Type: Contract
Duration: 6 months to start

Job Description
In this role, you will partner with channel owners, strategists, and technologists to improve the digital experience and better connect prospective patients to the world-class care at the client. This role offers a unique opportunity to lead from the front surfacing insights that will help drive our marketing forward, while also serving as a thought-partner as we build strategies for the future.

Job Responsibilities

  • Reporting to the Senior Director of Marketing Measurement, Analytics, and Insights, you will:
  • Serve as a thought-partner for Analytics, Digital Experience, and Product teams; conducting analyses, building reports, uncovering insights, and recommending improvements.
  • Monitor the health of web performance indicators such as traffic volumes, audience composition, and conversion rates.
  • Deliver content insights that drive understanding and improvement in how our teams write.
  • Assist with ad hoc Web Analytics requests from across Marketing & Communication.
  • Help to manage the integrity of our Web Analytics data by ensuring proper taxonomy and tracking practices are upheld across Marketing and Communication.
  • Champion a hybrid Service/Self-Service analytics model within M&C educating stakeholders as you collaborate on data projects.

Required Skills & Experience

  • Three (3) or more years experience working in a marketing analytics role.
  • Experience with Google Analytics, Adobe Analytics, Heap, and/or similar tools is required.
  • A strong, practical understanding of Web Analytics technology.
  • Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
  • An ability to instill confidence and drive influence through presentations and live collaboration.
  • An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done.
  • A grasp of how various Paid, Earned, and Owned marketing channels work.
  • An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations.
  • Familiarity with Google Tag Manager and basic web technology concepts.

Required Education

  • High School Diploma
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