Overview
Skills
Job Details
Remote
-We re specifically looking for someone who understands and has worked with Adobe Target s server-side APIs (such as Delivery API vs. Edge Server API) and can clearly explain when and why to use each.
-We also need someone who can troubleshoot server-side personalization issues, especially for native mobile apps.
-This person should be a thought leader who can not only configure Target but also help the team mature their use of the platform and leverage its full capabilities.
Needs to be adobe target sme, technical in nature
Adobe Target Lead to drive personalization, segmentation, and testing strategies across our digital platforms. This individual will be both a hands-on practitioner and a strategic architect, responsible for delivering compelling and measurable customer experiences. The ideal candidate has deep expertise in Adobe Target, coupled with a strong understanding of multivariate testing, audience segmentation, and advanced personalization frameworks.
- Execution & Hands-On Delivery
- Build, launch, and manage A/B and multivariate tests, ensuring statistical rigor and actionable insights.
- Create, refine, and activate advanced audience segments based on customer behavior, profiles, and predictive models.
- Configure and deploy personalized experiences across web, mobile, and other digital touchpoints.
- Troubleshoot and optimize campaign performance through hands-on use of Adobe Target.
Qualifications
- 5+ years of hands-on experience with Adobe Target in an enterprise environment.
- Proven track record in segmentation, multivariate testing, and personalization at scale.
- Strong technical understanding of Adobe Experience Cloud ecosystem (Analytics, AEP/RT-CDP, AEM).
- Ability to design and execute advanced testing methodologies (multivariate, holdout groups, personalization algorithms).
- Solid grasp of front-end technologies (HTML, CSS, JavaScript) to support hands-on execution.
- Analytical mindset with experience using statistical methods to evaluate test results.
- Excellent communication skills, able to translate complex concepts into actionable insights for both technical and business audiences.