Marketing Specialist (Pardot)

Overview

On Site
Depends on Experience
Contract - W2

Skills

Salesforce Pardot
landing pages
automation rules
Marketing Automation
Business Analysis
process mapping
Data Analysis
Google Analytics
Pardot reporting
Salesforce CRM

Job Details

Required skills :

1. Salesforce Pardot Expertise: In-depth knowledge of Pardot's features, functionalities, and best practices. This includes understanding of email creation, dynamic content, forms, landing pages, and automation rules.

2. Marketing Automation: Strong understanding of marketing automation principles and strategies.

3. Business Analysis: Ability to analyze business needs and translate them into Pardot functionality. This includes requirements gathering, process mapping, and gap analysis.

4. Data Analysis: Skills in analyzing and interpreting marketing data to make informed decisions. Familiarity with Google Analytics and Pardot reporting is beneficial.

5. Salesforce CRM Knowledge: Basic understanding of Salesforce CRM, especially how it integrates with Pardot.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

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