Marketing Product Manager

Overview

Hybrid
$80 - $95
Contract - W2
Contract - 12 Month(s)

Skills

Advertising
Marketing
Product Management
product manager
B2C
growth product management
subscription lifecycle
retention
winback

Job Details

Job Title: Growth Product Manager

Location: Hybrid onsite schedule in Culver City, CA or Cupertino, CA
Duration: 12 months; potential to extend

The team plays a key role in enabling on-device communications and automated messaging for the organization s media products and services. They focus on the development and execution of in-app messaging sent to millions of users globally across multiple services.

This person will be responsible for driving and performing the day-to-day operational workflows. They will work cross-functionally with various teams including marketing, product, engineering, and business to develop and launch multi-channel customer communications, ultimately driving awareness and engagement of internal services and products.

The role will work cross-functionally to develop and execute customer notifications for growth marketing acquisition and engagement initiatives. As the subject matter expert of customer journey orchestration, the ideal candidate can think strategically, implement flawlessly, and effectively collaborate in a matrix organization.

Growth Product Manager Responsibilities:

  • Collaborate with a broad range of teams, including but not limited to core product, marketing, engineering, analytics, operations, QA, business development and design teams
  • Optimize and overhaul consumer facing marketing flows across the subscription lifecycle, from acquisition to onboarding and engagement, through to retention and winback
  • Gather business requirements and use cases from various teams, and identify necessary key capabilities across multiple marketing platforms
  • Partner with the Customer Lifecycle team to form a best-in-class growth program
  • Build strong presentations that convey a vision and tell a story that leaders at all levels of the organization can get behind
  • Creatively problem solve and propose solutions, while understanding any known limitations and resource constraints
  • Help prioritize key initiatives and evangelize the roadmap, acting as the driving force behind the work at all levels, across all functions
  • Measure and analyze experiences based on KPIs with an eye on optimization opportunities over time

Growth Product Manager Qualifications:

  • BS/BA degree preferred; MS/MA/MBA a plus
  • 7 years of experience as a marketing focused product manager; B2C advertising/marketing technology a plus
  • Deep understanding of growth product management, with previous experience serving as a subject matter expert in subscription and/or recurring revenue business models
  • Strong presentation skills paired with the ability to build a vision and tell a story that inspires and influences large, cross-functional partners at all levels
  • Motivated, creative, problem solver who doesn t wait for direction
  • Deep experience digging into details to identify opportunities that utilize existing capabilities, in new ways
  • Past success in driving significant impact in matrixed structures, using partnership and collaboration to influence co-workers, leaders, and partners
  • Proven history working on complex, international, time-critical projects
  • Ability to create, build, and cultivate positive interpersonal relationships, are flexible in nature and able to tackle challenges all while keeping a sense of humor

Mohammed Adnan
Senior Technical Recruiter The Planet Group

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