Manager of Digital Campaigns

RESPONSIBILITIES:
Kforce has a client in Phoenix, AZ that is seeking a Manager of Digital Campaigns for a part time, remote role. Candidates will need to be located in Arizona and can expect twenty hours of work per week.

Responsibilities:
* Manage creative rotation, traffic creatives, and ensure all creative reaches the right prospect at the right time with the right message
* Analyze data regarding all in-market creative across multiple channels to draw clear and actionable insights and evaluate performance against benchmarks and goals
* Recommend adjustments to creative rotation and/or new creative based on data, insights, and best practices
* Develop creative test plans and strategies; lead analysis of creative performance across channels and share insights with senior leadership and creative teams
* Collaborate across go-to-market teams to develop integrated marketing campaigns based on performance insights and media recommendations
* Ensure audiences are directed to appropriate landing pages and optimize based on downstream website data
* Align with cross-functional teams to deliver flawless execution of integrated campaign tactics
* Perform other duties as assigned or apparent

REQUIREMENTS:
* Bachelor's degree in Marketing, Communications, Business Administration, or a related field
* Three (3) years of digital marketing and/or campaign management and execution experience
* Experience managing direct response, digital performance marketing campaigns
* Hands-on experience with campaign performance analytics/tools and ability to mine actionable insights from data
* Ability to use data to tell a compelling story and translate insights into creative best practices
* Comfortable using AI tools such as ChatGPT and Microsoft Copilot to interpret data based on KPIs
* Exceptional time management, organizational skills, and attention to detail
* Highly analytical with strong proficiency in Excel and PowerPoint
* Strong communication skills with proven ability to collaborate across internal teams and external partners
* Agency or performance marketing background is a plus

Preferred Qualifications:
* Experience managing the creative process from brief to concept development and execution
* Direct experience working with strategic media partners (e.g., Google, Facebook)
* Expertise in managing digital performance programs across programmatic, social, remarketing, and digital video
* Strong leadership and mentoring abilities with the ability to influence and inspire team members

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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