Digital Marketing Specialist

Description

We're hiring a Digital Marketing Specialist to support growth-focused, performance-driven campaigns across email marketing, marketing automation, social media, content, SEO, and analytics.

This is a hands-on role for someone who enjoys executing campaigns, analyzing data, and collaborating cross-functionally in a fast-paced healthcare / life sciences environment.

Digital Campaign Execution

• Execute and optimize multi-channel digital marketing campaigns aligned with business growth goals
• Manage campaigns across email, social media, paid media, and SEO
• Test and optimize strategies to drive engagement, conversions, and lead quality

Email Marketing & Marketing Automation

• Build and manage email campaigns using Salesforce Marketing Cloud
• Execute nurture journeys, segmentation, and one-off sends
• Monitor deliverability, open rates, CTRs, and overall campaign performance

Content & Social Media

• Support social media planning, publishing, and optimization across key platforms
• Contribute to content development including blogs, articles, short-form video, and social posts
• Ensure content aligns with brand voice and industry compliance standards

Website, SEO & Conversion Optimization

• Support SEO best practices to improve organic search visibility
• Assist with landing page creation and funnel optimization
• Analyze website traffic and content performance to improve user experience and conversion rates

Reporting & Analytics

• Track and report marketing performance using Google Analytics and platform reporting tools
• Communicate KPIs and insights clearly to internal stakeholders
• Use data to inform recommendations and continuous optimization

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years of experiencein digital marketing or marketing operations
• Hands-on experience withSalesforce Marketing Cloud (SFMC)
• Experience withemail marketing, marketing automation, SEO, and social media
• Familiarity with CMS platforms, WordPress, and SEO tools (e.g., Semrush or similar)
• Strong analytical skills with experience usingGoogle Analytics

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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