Senior Higher Education CRM Strategy Lead

Overview

Remote
Depends on Experience
Contract - W2
Contract - 2 week(s)

Job Details

Senior CRM Strategy Lead/Higher Education Focus

The target start date is January 2026 - may have an earlier start
  • Candidates must come from Higher ed
  • 100% Remote with some travel to Northern, CA - Pacific time zone candidates preferred.
  • Eight (8) week, 40 hr./week project
  • Estimated pay is $100 - $120 hr. W2 (ONLY) 
  • No C2C, 3rd Parties, or Sponsorship
Milestone Technologies is seeking a highly experienced and visionary Senior CRM Strategy Lead with deep expertise in higher education and CRM systems to spearhead a transformative engagement designed to unify and elevate its constituent relationship management processes across the student lifecycle. This leadership role will drive strategy, process optimization, persona journey mapping, and change management to deliver outcomes that enhance enrollment, retention, student support, and overall university engagement.
Key Responsibilities:
  • Lead the end-to-end CRM strategy development and execution in collaboration with university stakeholders across admissions, financial aid, academic affairs, student services, athletics, alumni relations, and IT.
  • Conduct comprehensive current state assessments of CRM-related processes, data flows, and technology usage within a higher education context.
  • Develop detailed persona journey maps reflecting the entire student lifecycle from prospect through alumnus, identifying engagement opportunities and process improvement areas.
  • Define future state CRM processes aligned with institutional goals, ensuring seamless integration across systems such as LMS, CRM, marketing automation, and service platforms.
  • Drive stakeholder engagement and change management initiatives to secure adoption, ownership, and excitement around new CRM strategies and tools.
  • Establish measurable success metrics tied to key university outcomes including enrollment targets, financial aid processing efficiency, early intervention in student success, and alumnus engagement.
  • Collaborate with technology teams and external partners to align CRM tools and integrations with the strategic vision.
  • Serve as a subject matter expert and advisor on higher education CRM best practices, trends, and innovations.
Required Qualifications:
  • Minimum 8-10 years experience leading CRM programs or transformations in higher education institutions or closely related sectors.
  • Deep understanding of higher education student lifecycle processes including recruitment, admissions, financial aid, academic advising, retention, and alumni relations.
  • Proven expertise with CRM systems commonly used in higher education (e.g., Salesforce Education Cloud, TargetX, Service Cloud, Marketing Cloud).
  • Strong experience in persona development, customer journey mapping, and process design tailored to complex, multi-stakeholder environments.
  • Exceptional stakeholder management and communication skills, capable of aligning diverse teams and driving change.
  • Demonstrated ability to deliver strategy-driven CRM solutions that balance technology, people, and process considerations.
  • Strong analytical skills with experience defining KPIs and measuring business outcomes.
  • Bachelor’s degree required; advanced degree in Education, Business Administration, or related field preferred.
Preferred Qualifications:
  • Experience leading CRM strategy and transformation in public or multi-campus university systems.
  • Familiarity with integration between LMS, CRM, and student information systems.
  • Background in change management and user adoption strategies.
  • Consulting or vendor management experience.
The estimated pay range for this position is USD $100.00/Hr - USD $120.00/Hr. Exact compensation and offers of employment are dependent on job-related knowledge, skills, experience, licenses or certifications, and location. We also offer comprehensive benefits. The Talent Acquisition Partner can share more details about compensation or benefits for the role during the interview process.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

About Milestone Technologies, Inc.