| REQUIRED SKILLS | The intent of this role is to own and rearchitect the websites data layer. Technical Skills - Advanced JavaScript/TypeScript development with focus on data layer architecture and implementation
- Extensive experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4) configuration and deployment
- Expert knowledge of data layer event schemas and customer journey tracking
- Strong understanding of eCommerce tracking requirements and implementation standards
Analytics & Tracking - Google Analytics 4 implementation, configuration, and debugging
- Custom event tracking and enhanced eCommerce measurement
- Cross-domain tracking setup and maintenance
- Advanced data collection strategies using custom dimensions and metrics
- Experience with A/B testing platforms and conversion tracking
Data Layer & Integration - Development and maintenance of website data layer architecture
- Implementation of standardized data schemas (e.g., W3C)
- Integration with third-party marketing and analytics platforms
- Tag management system configuration and governance
- Custom variable and trigger creation in GTM
Third-Party Technologies - Experience with marketing pixels (Meta, Pinterest, TikTok, etc.)
- Familiarity with affiliate tracking platforms
- Implementation of retargeting solutions
- Integration with CRM and marketing automation platforms
- Experience with consent management platforms (OneTrust, TrustArc)
Additional Beneficial Skills - Creation of technical documentation for data layer implementations
- Development of tracking specifications and requirements
- Cross-functional collaboration with marketing and development teams
- Tag governance and implementation standards maintenance
Required Experience - Minimum 3-5 years of data layer development
- Proven experience with GA4 implementations
- History of successful e-commerce projects
- Experience with high-traffic retail websites
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