Video Marketing Specialist CTV & Digital Content

Summary:

• 15 30 second connected TV advertisements that drive measurable performance outcomes, with cross-channel adaptation for social, OTT, display, and digital campaigns.
• Need to create 3 creatives a month with 2-3 variants
• Adhoc role
• 3 months of work but will likely extend to 6 months
• As we scale out our digital advertising efforts, we're building a creative team that understands both the art of storytelling and the science of performance marketing particularly in the rapidly growing Connected TV (CTV) space. We're looking for a Video Marketing Specialist / Digital Content Creator to own the end-to-end production of short-form CTV advertisements (15 30 seconds) designed to capture attention, communicate value, and drive conversions. You'll work closely with marketing, brand, and performance teams to translate campaign strategies into compelling video assets that meet strict platform specifications while maintaining creative excellence. This role also involves repurposing CTV content for social media, OTT platforms, display ads, email, and landing pages. The ideal candidate blends creative vision with technical precision someone who understands frame-by-frame storytelling constraints, has deep knowledge of CTV/OTT ad specs (Roku, Hulu, YouTube TV, etc.), and can optimize content based on performance data. Whether you're a rising talent eager to specialize in CTV or a seasoned video marketer ready to lead creative strategy, we want to hear from you.

Key Responsibilities

CTV-Specific Production (Primary Focus):

• Concept, storyboard, and produce 15 30 second CTV advertisements optimized for viewability, completion rate, and conversion
• Ensure all CTV assets meet platform-specific requirements (Roku, Hulu, Amazon Fire TV, YouTube TV, Samsung TV Plus) including:
• Aspect ratios: 16:9 (1920x1080), with awareness of 4K deliverables where required
• Encoding specs: H.264/H.265 codec, MP4 container, minimum 15 Mbps bitrate
• Audio: AAC stereo, -24 LUFS loudness normalization
• File size and duration compliance per platform
• Implement proper QA protocols: safe zones, caption/subtitle embedding (SRT/VTT), color-safe output, and frame-accurate trimming
• Collaborate with copywriters and brand teams on scripting that fits 15 30s constraints while communicating key value propositions

Cross-Channel Repurposing:

• Adapt CTV master assets into social formats: 9:16 (Stories/Reels/TikTok), 1:1 (Feed), 4:5 (Instagram Feed)
• Create motion and static variants for display, programmatic, and email campaigns
• Resize and re-edit for OTT pre-roll (6s, 15s bumpers) and YouTube (skippable/non-skippable)
• Develop storyboards and shot lists for multi-platform campaigns

Performance & Optimization:

• Partner with media/performance teams to analyze creative performance (VTR, CTR, completion rate, CPA)
• Execute A/B and multivariate creative tests; iterate based on data insights
• Maintain creative test velocity: minimum 2-3 new variants per campaign cycle
• Document learnings and contribute to internal creative best practices

Collaboration & Workflow:

• Manage projects through Monday.com or Microsoft Teams
• Participate in creative reviews, feedback sessions, and cross-functional planning
• Maintain organized asset libraries and version control
• Support brand consistency across all channels

All Levels Must Demonstrate:

• Proficiency in Adobe Premiere Pro and After Effects (or DaVinci Resolve equivalent)
• Understanding of CTV ad ecosystem: programmatic buying, DSP platforms, measurement methodologies
• Knowledge of video encoding, compression, and delivery standards
• Strong visual storytelling within strict time constraints
• Ability to write or collaborate on ad copy and CTAs

Nice-to-Have

• Experience with The Trade Desk, DV360, Google Ad Manager, or Roku Direct Publisher,
• Motion graphics expertise: After Effects expressions, Cinema 4D, or similar
• Sound design and audio mixing capabilities
• Familiarity with broadcast/linear TV ad production
• Experience in B2B/Enterprise customer verticals
• Knowledge of accessibility standards (WCAG) for video
• Photography/cinematography skills for original content capture
• Experience managing external vendors, freelancers, or agency partners

Core Technical Skills & Tools

Video Editing & Production:

• Adobe Premiere Pro, After Effects, Media Encoder
• DaVinci Resolve, Final Cut Pro X
• Avid Media Composer (preferred for broadcast backgrounds)

Design & Graphics:

• Adobe Photoshop, Illustrator
• Figma (for storyboards, mockups, collaboration)
• After Effects expressions/scripting

Collaboration & Project Management:

• Frame.io, Wipster, or similar review platforms
• Monday.com, Notion, Microsoft Teams
• Google Workspace / Microsoft 365

Ad Platforms & Specs Knowledge:

• Roku Ad Specs, Hulu/Disney+ Ad Requirements, Amazon Fire TV, YouTube TV
• The Trade Desk, DV360, Google Ad Manager
• Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager
• VAST/VPAID tag familiarity
• Mountain and Simplifi ad platforms (optional)

Encoding & Delivery:

• H.264/H.265 encoding, MP4/MOV containers
• Bitrate optimization (15 25 Mbps for CTV)
• Caption embedding: SRT, VTT, CEA-608/708
• Color management: Rec. 709, HDR awareness