Google Analytics Manager

Overview

Remote
On Site
Full Time
Accepts corp to corp applications
Contract - 12 Month(s)

Skills

Agile
Google analytics
GA4
Web Trends

Job Details

About this Position:

Job Title: Google Analytics Manager

TASKS:

  • Define best practice approaches for analyzing online user behavior, configuring web analytics technology, and for interpreting data.

  • Determine objectives, methods and tools needed for iterative testing and optimization.

  • Write analytics technical and functional requirements for public-facing digital properties.

  • Create customized JavaScript or JSON code as needed for site analytics.

  • Lead regular tagging audits, providing best practices, and troubleshooting to ensure accuracy.

  • Provide site analytics technical expertise, estimates, and recommendations to the development lead and/or project manager.

  • Communicate risks and issues in a clear and timely manner.

  • Run regularly scheduled web analytics reports that contribute meaningful analysis and actionable insights to improve user experience.

  • Conduct ad-hoc analysis and reporting for internal clients as requested.

  • Create documentation such as data dictionaries and analytics requirements.

MANDATORY SKILLS/EXPERIENCE:

  • 8 years reporting, and technical background Experience with Google Analytics (GA360, GA4), and Web tag managers (GTM, Tealium).

  • 4-5+ years' experience managing enterprise-class web analytics platforms (e.g., Google Analytics 360, GA4, Web Trends); expertise with web analytics platform migrations highly valuable.

  • Proficiency developing custom reports, advanced segments, and complex goals, and the interpretation and presentation of findings.

  • Intermediate Excel skills and an ability to integrate disparate data sets into clear, concise reports and insights.

  • Strong communication skills to collaborate with leadership, experts and decision makers.

  • Knowledge of agile ways of working and modern software development practices.

DESIRABLE SKILLS/EXPERIENCE:

  • At least 8 years of digital software development.

  • Passion for optimizing for best user experience using data and evidence.

  • Experience with A/B and multivariate testing techniques and best practice.

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