Overview
On Site
USD 135,000.00 - 155,000.00 per year
Full Time
Skills
PEARL
Media
Performance Metrics
Market Research
Collaboration
Data Science
Business Intelligence
Customer Facing
Thought Leadership
Analytics
Marketing Analytics
Digital Media
Television
Video
Testing
Data Visualization
Reporting
Tableau
Microsoft Excel
Communication
Adaptability
Analytical Skill
Leadership
Management
Mentorship
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Artificial Intelligence
Insurance
.NET
Job Details
Description
We are looking for an experienced Director to join our Media Analytics & Customer Success team in Pearl River, New York. In this role, you will lead strategic initiatives that drive client success by combining data-driven insights with advanced media analytics. You will collaborate with cross-functional teams to deliver impactful solutions for a diverse portfolio of clients across multiple media channels.
Responsibilities:
Develop and oversee the implementation of measurement frameworks, campaign data strategies, and media testing plans to optimize client campaigns.
Act as a senior analytics lead for key accounts, translating complex performance data into actionable strategies and communicating insights to executive-level stakeholders.
Enhance media analytics offerings by identifying links between performance metrics and variables such as touchpoints, geography, creative sequencing, and channel placement.
Design and manage advanced reporting solutions using tools like Tableau, Datorama, and Excel to deliver clear and visually engaging campaign insights.
Analyze diverse data sources, including first-party and third-party data, ad server logs, and market research, to uncover insights that refine marketing strategies.
Provide leadership and mentorship to a team of analysts, setting annual goals, conducting performance reviews, and refining team structure to achieve optimal results.
Collaborate with internal teams such as Client Services, Data Science, and Business Intelligence to identify and implement the best solutions for client needs.
Lead client-facing discussions, offering thought leadership and strategic guidance to ensure alignment with business objectives.
Stay updated on industry trends and innovations to continuously evolve analytics strategies and practices.
Requirements
A minimum of 7 years of experience in marketing analytics, with expertise in digital media, television, and online video.
Proven ability to provide strategic guidance to clients through measurement and testing tactics.
Strong background in data visualization and reporting, with proficiency in tools such as Tableau and Excel.
Exceptional communication skills, capable of translating technical data into clear insights for non-technical audiences.
Experience in agency settings is preferred, though candidates with client or consultancy backgrounds will also be considered.
Resourceful and adaptable, with the ability to uncover insights even when data availability is limited.
Educational background in a statistical or analytical field is preferred; a graduate degree is highly advantageous.
Demonstrated leadership skills, including experience managing and mentoring teams.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are looking for an experienced Director to join our Media Analytics & Customer Success team in Pearl River, New York. In this role, you will lead strategic initiatives that drive client success by combining data-driven insights with advanced media analytics. You will collaborate with cross-functional teams to deliver impactful solutions for a diverse portfolio of clients across multiple media channels.
Responsibilities:
Develop and oversee the implementation of measurement frameworks, campaign data strategies, and media testing plans to optimize client campaigns.
Act as a senior analytics lead for key accounts, translating complex performance data into actionable strategies and communicating insights to executive-level stakeholders.
Enhance media analytics offerings by identifying links between performance metrics and variables such as touchpoints, geography, creative sequencing, and channel placement.
Design and manage advanced reporting solutions using tools like Tableau, Datorama, and Excel to deliver clear and visually engaging campaign insights.
Analyze diverse data sources, including first-party and third-party data, ad server logs, and market research, to uncover insights that refine marketing strategies.
Provide leadership and mentorship to a team of analysts, setting annual goals, conducting performance reviews, and refining team structure to achieve optimal results.
Collaborate with internal teams such as Client Services, Data Science, and Business Intelligence to identify and implement the best solutions for client needs.
Lead client-facing discussions, offering thought leadership and strategic guidance to ensure alignment with business objectives.
Stay updated on industry trends and innovations to continuously evolve analytics strategies and practices.
Requirements
A minimum of 7 years of experience in marketing analytics, with expertise in digital media, television, and online video.
Proven ability to provide strategic guidance to clients through measurement and testing tactics.
Strong background in data visualization and reporting, with proficiency in tools such as Tableau and Excel.
Exceptional communication skills, capable of translating technical data into clear insights for non-technical audiences.
Experience in agency settings is preferred, though candidates with client or consultancy backgrounds will also be considered.
Resourceful and adaptable, with the ability to uncover insights even when data availability is limited.
Educational background in a statistical or analytical field is preferred; a graduate degree is highly advantageous.
Demonstrated leadership skills, including experience managing and mentoring teams.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.