Marketo Specialist

Overview

Remote
Depends on Experience
Accepts corp to corp applications
Contract - W2
Contract - 24 Month(s)

Skills

MarketoCertified Solutions Architect
Marketoimplementations

Job Details

Role: Marketo Specialist

Location: Remote, USA

Skills: Adobe Marketo

  • 5+ years of experience in Adobe Platform with proven track record of Adobe Marketo implementations for B2B companies (ask for case studies or references).

  • Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect).

  • With Adobe Experience Cloud ecosystem and how Marketo fits in.

  • Knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.

  • To set up and optimize nurture campaigns, lead scoring, and segmentation.

  • Integrating Marketo with CRM systems (in our case, Microsoft Dynamics)

  • With data governance, deduplication, and database management.

  • Of Marketo Landing Page and Email Template customization (HTML/CSS)

  • To map business goals to marketing automation strategy.

  • Designing lead lifecycle models and revenue funnels.

  • In engagement programs, ABM (Account-Based Marketing), and personalization.

  • Of GDPR, CCPA, and other data privacy regulations relevant to marketing automation

  • Implementation methodology (e.g., phased rollout vs. full migration)

  • To provide a project plan, milestones, and timelines

  • Communication skills for working with marketing, sales, and IT stakeholders

  • To train internal teams on Marketo best practices

  • Deliverables (campaign setup guides, process flows, playbooks)

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About Laiba Technologies LLC