Marketing Manager

Overview

On Site
$32.30 - $45.23 hourly
Contract - W2
Contract - Temp

Skills

Advertising
Leadership
Reporting
Network
SOW
Collaboration
Management
UI
Brand
Content Marketing
Direct Marketing
Marketing
Social Media Marketing
Writing
Presentations
Focus Groups
Testing
Performance Testing
Budget
Process Management
Project Management
Artificial Intelligence
Messaging

Job Details

RESPONSIBILITIES:
Kforce is immediately adding a full-time Marketing Manager in support of our nationally recognized, Consumer and Commercial Electronic R&D client in Palo Alto, CA.

Summary:
The candidate will be working in the BPS WW marketing team to deliver against our ambitious AI PC objectives. Responsibilities will include managing the strategy, creative development and production of our upcoming full funnel advertising campaign, including creative testing and performance measurement.

This is an exciting and dynamic role driving the company's most high-profile launch that requires managing agencies and complex stakeholder structures, and regularly working with US counterparts across time zones.

Responsibilities:
* Lead the development of insights-led marketing strategies and campaign platforms in close collaboration with marketing leadership and local marketing counterparts
* Deliver industry leading, break-through marketing content and assets to be deployed globally
* Partner and guide markets in the successful deployment of global campaign platforms to meet business objectives and brand objectives
* Lead campaign performance measurement programs, report and implement these learnings to optimize future campaigns
* Inspire our agency network to produce on-brand, world class, business-driving work across the mix, every time
* Manage campaign budgets within BPS overall budget, SOW, PO, Reconciliation

Impact/Scope:
* Typically supports the manager and drives the most prominent projects within the business; This includes planning through to execution
* Interacts with markets, alliance partners, other business groups and regions concerning brand strategy and campaign development
* Strongly influences peers and managers within the region, function, or business group

Complexity:
* High - cross- functional/cross-organizational senior management, partner and/or customer interface; Deals with complex strategic issues

REQUIREMENTS:
* Bachelor's degree or equivalent (Master's degree or equivalent preferred)
* Minimum of 8 years in global strategic and/or creative marketing roles across both consumer and commercial audiences with at least 3 years specifically in the PC/IT industry and/or related field
* 8+ years of work experience in related field
* Strong agency background working on global accounts
* Proven track record of global agency experience including production of campaigns from briefing, strategy, through to shoot and delivery to markets
* Demonstrable knowledge and experience in brand strategy, content marketing, direct marketing, account-based marketing and social media marketing to end-users and business decision makers
* Strong creative instincts; You will be able to identify great creative from average creative
* Exceptional writing and presentation skills and ability to influence different stakeholders
* Experience in setting/executing learning agendas and testing/optimizing across campaigns including focus groups, creative pre-testing, in-market performance testing
* High level of tact and diplomacy; Ability to interact with all levels of the company and marry differing priorities, from top to bottom
* Budget planning and process management
* Driven, energetic, transformational and engaging
* Superior project management skills with the ability to run multiple assignments simultaneously

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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