Director of Product and Integrated Marketing

Description

We are seeking an experienced and results-driven Director of Product and Integrated Marketing to drive go-to-market strategies and integrated marketing efforts. Reporting to the VP, Head of Marketing, this role is responsible for overseeing product launches, aligning brand messaging across channels, and fostering collaboration across teams. The ideal candidate will have a strong background in DTC marketing, product strategy, and campaign execution with proven success in driving market adoption and achieving business objectives. Must reside in Greater Boston and be able to work two days a week onsite. Salary is 180-190K + 20% bonus potential.

Key Responsibilities:

Go-to-Market (GTM) Strategy:

• Develop and implement GTM strategies, including audience targeting, market segmentation, value proposition creation, and distribution planning.
• Lead cross-functional teams to ensure seamless execution of GTM plans, tracking KPIs and optimizing performance.
• Conduct market research and competitive analysis to identify opportunities and customer insights.
• Coordinate end-to-end product marketing plans, from pre-launch preparation to post-launch performance monitoring.

Integrated Marketing Execution:

• Create and execute integrated marketing strategies that align with business objectives.
• Ensure consistent brand messaging and tone across marketing channels, including content, email, social media, paid advertising, PR, and events.
• Plan and manage the marketing calendar, driving cohesive campaigns across sub-teams.
• Monitor and analyze campaign performance, providing optimization insights.
• Map customer journeys to enhance the overall experience at all touchpoints.

Leadership & Collaboration:

• Manage and mentor a team while fostering a collaborative, high-performing environment.
• Communicate marketing strategies and results effectively across stakeholders.

Requirements

Qualifications:

• 15+ years of experience in Integrated Marketing, GTM, or product marketing (experience in insurance or fintech is a plus).
• Proven success in leading GTM strategies and DTC campaigns for micro-businesses or consumer brands.
• Strong communication, analytical, and team leadership skills.
• Experience with CRM, marketing automation tools, and digital marketing processes.
• Ability to thrive in a fast-paced, dynamic environment.

Innovation starts with people.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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