Marketing Consultant Professional - III

Job Description:

• As a Brand Manager within the Brand Marketing Team, candidate will play a pivotal role in shaping and maintaining the integrity of client's brand.
• Candidate will be instrumental in developing, implementing, and optimizing client's brand messaging and creative assets to ensure they consistently align with client's overarching brand and product strategy.
• This role demands a keen eye for detail, a strong understanding of brand resonance, and the ability to drive creative performance.
• Candidate will be responsible for translating brand strategy into actionable messaging, managing the creation and dissemination of essential brand artifacts like brand guidelines and claim documentation, and ensuring seamless communication with crossfunctional partners.
• The ideal candidate will possess a strong background in written communications, a passion for brand excellence, and a deep understanding of marketing & media.
• This role will lead the coordination of client's messaging strategy's implementation, constantly innovating to drive performance.
• Candidate will manage the development of belowthe-line creative and be a key contributor to the creation and upkeep of client's brand's foundational documents.
• This involves staying ahead of the curve by analyzing competitor messaging and industry trends, collaborating with marketing teammates to leverage best practices, and partnering with the Commercial team to align with business objectives.
• Candidate will also oversee critical creative review functions, including approving messaging in briefs, reviewing creative rounds from internal and external partners, and approving marketing partner communications.
• Furthermore, candidate will support broader brand strategy initiatives, messaging audits, and branded content development as needed.

Key Responsibilities:

• Brand Messaging & Creative Development: Work with creative agencies and internal teams to optimize and streamline creative messaging and brand design, reflecting a deep understanding of client's brand positioning and overarching strategy.
• Creative Excellence & Performance: Craft compelling creative that drives business results, including comprehensive brief development, handson creative management, and detailed creative reviews.
• Brand Artifact Creation & Management: Support the development, refinement, and dissemination of core brand artifacts, including messaging frameworks, brand guidelines, and other essential brand documentation.
• Audience & Product Alignment: Maintain a keen awareness of product proof points relevant to client's target audiences, providing recommendations on their optimal placement across various creative elements.
• Creative Optimization & Data Analysis: Collaborate closely with internal teams and agency partners to continuously optimize creative performance. Track messaging placements and relevant data to inform future creative decisions and optimizations.
• Market & Competitor Analysis: Monitor competitor messaging and industry trends to innovate and ensure client's brand stays at the forefront of marketing approaches.
• New Product Brand Support: Support the development of positioning and messaging for new products (including naming and key reasonsto-believe), rigorously defended by data and insights in partnership with the consumer insights team.
• Stakeholder Communication: Compile and present campaign plans and results to executives as needed, clearly articulating brand performance and strategic recommendations.
• Messaging Governance: Manage messaging claims documents to ensure consistent and approved brand messaging across all team activations.
• Brand Strategy Support: Provide support to broader brand strategy projects and initiatives as directed.

What Client is Looking For:

• Bachelor's degree or equivalent work experience.
• Proven experience in brand messaging development, creative oversight, and contributing to brand strategy.
• Outstanding written and verbal communication skills, with a strong portfolio showcasing effective brand messaging.
• Selfmotivated and driven, with a proactive approach to problem-solving and innovation.
• Proficient with Google platforms (Slides, Docs, etc.).
• Exceptional organizational skills and the ability to multitask effectively in a fastpaced environment.
• A strong sense of urgency and a continuous learning mindset.

Note:

• Spotlight call will be scheduled

Pay Range: $45/hr on W2 - $50/hr on W2

The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. client's full-time consultants have access to benefits including medical, dental, vision and 401K contributions as well as any other PTO, sick leave, and other benefits mandated by appliable state or localities where you reside or work.