Overview
Skills
Job Details
Austin, TX - Hybrid
The Senior Web Content Writer is responsible for providing textual content for websites that enable us to communicate with stakeholders clearly, accurately, and appropriately. Duties include:
+ conducting research on relevant topics and strategies used by other states or agencies on comparable projects
+ defining content strategies for presenting complex information clearly and usably for the relevant audience
+ writing, editing, and fact-checking content prior to publication
+ collaborating with cross-divisional and cross-agency teams to align content with stakeholder needs
+ utilizing agency standards to maintain consistent branding and tone across all touchpoints
+ editing content for clarity, grammar, and tone
+ reviewing and enhancing the website for performance, design, SEO, and user experience, providing ongoing updates and recommendations, including dynamic project updates
+ managing project timelines and meeting deadlines successfully
The Senior Web Content Writer works closely with other members of their team, including subject matter experts, UI/UX designers, business analysts, developers, and testers. This position relies on experience and judgment to plan and accomplish goals and independently performs a variety of complicated tasks; a wide degree of creativity and latitude is expected. The successful applicant will be organized, resourceful, and creative, with the ability to work independently while staying aligned with the team.
II. CANDIDATE SKILLS AND QUALIFICATIONS
| Minimum Requirements: Candidates that do not meet or exceed the minimum stated requirements (skills/experience) will be displayed to customers but may not be chosen for this opportunity. | ||
| Years | Required/Preferred | Experience |
| 8 | Required | Experience in web content writing or digital marketing |
| 8 | Required | Working knowledge of SEO, content strategy, website editing, and analytics tools (e.g., Google Analytics) |
| 5 | Required | Experience content planning and performance tracking |
| 5 | Required | Demonstrated strong writing, editing, and storytelling abilities |
| 4 | Required | Documented experience in copywriting and proofreading |
| 2 | Required | Basic graphic editing skills with Photoshop and/or Illustrator |
| 1 | Required | Bachelor's degree in English, Journalism, Communications, or a related field |
| 1 | Required | Strong portfolio showcasing content for a range of different audiences |
| 2 | Preferred | Documented work experience relating to early childhood care and education |
| 2 | Preferred | Documented strong collaboration skills to work with customers across multiple agencies/organizations |