Manager/Senior Manager - Marketing Technology

  • Detroit, MI
  • Posted 2 days ago | Updated 2 days ago

Overview

On Site
Depends on Experience
Full Time
10% Travel

Skills

Change Management
Communication
Corporate Social Responsibility
Content Strategy
Customer Relationship Management (CRM)
Integrated Marketing
Email Marketing
Digital Strategy
Customer Engagement
Management
Marketing Automation
Marketing
Marketing Intelligence
Relationship Building
Project Management
Professional Services
Information Systems
Artificial Intelligence
Data Integrity

Job Details

Why work with us? We are a woman-owned company that values your ideas, encourages your growth, and always has your back. When you work with us, not only do you get health and dental benefits on the first day of employment, but you also have training opportunities, flexible/remote work options, growth opportunities, 401K and competitive pay. Apply today!

Manager/Senior Manager, Marketing Technology Innovation & Solutions

A multi-state, professional services organization is seeking a Manager/Senior Manager, Marketing Technology Innovation & Solutions (depending on experience) to join their dynamic business development and marketing team in their Detroit, MI office. This senior level position plays a strategic and hands-on role in overseeing the organizations marketing technology ecosystem, including CRM systems, website, email marketing platform, SEO, Generative Engine Optimization (GEO), analytics, and AI-driven marketing solutions.

The ideal candidate is a martech leader who deeply understands how modern platforms and AI tools intersect with client engagement, digital visibility, and business development goals. You will optimize current systems, evaluate new technology solutions, and serve as a key liaison across marketing, BD, IT, and external vendors.

ESSENTIAL DUTIES AND RESPONSIBILITIES

CRM Management & Optimization

  • Serve as the corporate CRM lead, selecting vendors, managing implementation, data integrity, user engagement, and reporting dashboards.
  • Support business development initiatives through list segmentation, pipeline tracking, and relationship mapping.
  • Drive internal adoption and training efforts across attorney and BD teams.

Digital Visibility: SEO & Generative Engine Optimization (GEO)

  • Lead both strategy and execution of search visibility for staff bios, service specialty pages, and thought leadership.
  • Implement Generative Engine Optimization (GEO) tactics to position the organization in AI-driven search and LLM platforms.
  • Partner with leadership and teammates to align content strategy with how clients search for services.

AI & Emerging Martech Solutions

  • Evaluate, pilot, and roll out AI-powered tools, including custom agents for quality and efficiency.
  • Ensure responsible, business-oriented use of AI that enhances principle visibility and BD workflows.
  • Stay ahead of industry trends and advise leadership on the practical application of new tools.

Marketing Data & Analytics

  • Oversee reporting across CRM, website, campaigns, and events to create integrated marketing dashboards.
  • Provide principles and BD leaders with insights that drive smarter targeting and resource allocation.
  • Ensure data accuracy and interoperability across systems.

Platform Strategy & Vendor Management

  • Manage relationships with martech vendors, internal IT members, and business development colleagues.
  • Lead platform integration projects and recommend system enhancements that support marketing automation and growth.
  • Lead change management efforts to ensure successful adoption of new platforms and enhancements, including communication, training, and ongoing support for attorneys and staff.

Act as a strategic advisor to marketing leadership on technology investments and ROI.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

  • Bachelor's degree in Marketing, Business Technology, Information Systems, or related field (Master s preferred).
  • 5 10 years of experience in marketing technology or digital strategy, preferably in professional services or a law firm environment.
  • Expert-level knowledge of enterprise CRM platforms, SEO, and digital analytics tools.
  • Familiarity with Generative Engine Optimization principles and LLM-aware content strategy.
  • Proven success leveraging AI/LLM tools for business development & marketing.
  • Strong project management and cross-functional collaboration skills.
  • Strong client service orientation, excellent interpersonal skills, good judgment and discretion with respect to confidential and sensitive information.
  • Excellent written and oral communication skills and tech savvy.
  • Demonstrated ability to organize and prioritize work in a dynamic and complex environment to meet deadlines, daily requirements, be flexible and adjust to changing priorities.
  • Outstanding relationship-building skills with the ability to collaborate equally well with senior administrative leaders, attorneys and business professionals across the firm.
  • Ability to use initiative and judgment to accomplish results.
  • Analytical and creative thinker able to devise insightful reports and use data to support proposed action plans.
  • High level proficiency with MS Office Suite (Word, Excel, PPT) and business data management systems.
  • Demonstrated executive-level communication and influencing skills with the ability to resolve issues, build consensus among groups of diverse internal/external customers.


We are an EOE, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. _self_identification/

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