Overview
Remote
On Site
USD 25.00 - 35.00 per hour
Contract - W2
Contract - Independent
Skills
A/B testing
Pay per click management
Paid search
Customer engagement
Keyword research
Competitor analysis
Target audience
Digital marketing
Google AdWords
Google Analytics
Online marketing
Analytical skill
Attention to detail
Customer support
Online training
Media
Advertising
Management
Brand
Collaboration
Marketing
ADS
Facebook
LinkedIn
KPI
Metrics
Acquisition
Certified Public Accountant
Return on investment
Messaging
Design
Analytics
Regulatory Compliance
Policies
Planning
Auditing
Data
Strategy
Communication
Multitasking
Organized
Innovation
Finance
Accounting
Creativity
Legal
Artificial intelligence
Insurance
.NET
Job Details
Description
We are inviting applications for the position of PPC Specialist/Paid Search in our Advertising Client. The role involves developing, implementing, and managing effective paid advertising campaigns across various digital platforms to drive brand awareness, customer engagement, and conversions. This contract employment opportunity involves close collaboration with our marketing team to align strategies with the company's goals and objectives.
Responsibilities:
Develop and implement paid advertising strategies across multiple digital channels such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and others
Conduct keyword research, audience targeting, and competitive analysis to optimize campaign performance and achieve KPIs
Create compelling ad copy, graphics, and landing pages to resonate with the target audience and drive conversions
Monitor and analyze campaign performance metrics, including click-through rate (CTR), conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA)
Identify trends and insights to continuously optimize campaigns and improve ROI
Execute A/B testing on ad creatives, messaging, and audience targeting to identify the most effective strategies
Collaborate with internal teams such as content, design, and analytics to ensure cohesive messaging and branding across all paid media channels
Stay updated with industry trends, best practices, and platform updates to maintain a competitive edge
Provide regular reports and analysis on campaign performance, highlighting successes, challenges, and opportunities for improvement
Ensure compliance with changes in digital advertising regulations and relevant policies.
Requirements
Proven experience in managing PPC (Pay Per Click) campaigns across multiple platforms
Proficiency in Bing, Facebook Insights, Google Ad, Google AdWords, Google Analytics, and LinkedIn Ads
Experience with Bing Ads campaign planning and auditing
Demonstrated ability to analyze data and provide evidence-based recommendations
Strong understanding of current online marketing concepts, strategy, and best practices
Excellent communication and interpersonal skills
Ability to multitask and perform under tight deadlines
Strong analytical skills with the ability to interpret extensive data to actionable strategies
Self-motivated, detail-oriented, and organized
Bachelor's degree in Marketing, Business, or a related field preferred, but not required
Prior experience in the Advertising industry is a plus
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are inviting applications for the position of PPC Specialist/Paid Search in our Advertising Client. The role involves developing, implementing, and managing effective paid advertising campaigns across various digital platforms to drive brand awareness, customer engagement, and conversions. This contract employment opportunity involves close collaboration with our marketing team to align strategies with the company's goals and objectives.
Responsibilities:
Develop and implement paid advertising strategies across multiple digital channels such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and others
Conduct keyword research, audience targeting, and competitive analysis to optimize campaign performance and achieve KPIs
Create compelling ad copy, graphics, and landing pages to resonate with the target audience and drive conversions
Monitor and analyze campaign performance metrics, including click-through rate (CTR), conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA)
Identify trends and insights to continuously optimize campaigns and improve ROI
Execute A/B testing on ad creatives, messaging, and audience targeting to identify the most effective strategies
Collaborate with internal teams such as content, design, and analytics to ensure cohesive messaging and branding across all paid media channels
Stay updated with industry trends, best practices, and platform updates to maintain a competitive edge
Provide regular reports and analysis on campaign performance, highlighting successes, challenges, and opportunities for improvement
Ensure compliance with changes in digital advertising regulations and relevant policies.
Requirements
Proven experience in managing PPC (Pay Per Click) campaigns across multiple platforms
Proficiency in Bing, Facebook Insights, Google Ad, Google AdWords, Google Analytics, and LinkedIn Ads
Experience with Bing Ads campaign planning and auditing
Demonstrated ability to analyze data and provide evidence-based recommendations
Strong understanding of current online marketing concepts, strategy, and best practices
Excellent communication and interpersonal skills
Ability to multitask and perform under tight deadlines
Strong analytical skills with the ability to interpret extensive data to actionable strategies
Self-motivated, detail-oriented, and organized
Bachelor's degree in Marketing, Business, or a related field preferred, but not required
Prior experience in the Advertising industry is a plus
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.