Product Marketing Analyst

Title: Product Marketing Analyst

Location: Toronto, Canada

Job Description:

Responsibilities and Duties

• Positioning & Messaging: Craft differentiated positioning and messaging that resonates with finance and compliance leaders, risk analyst, and technology buyers.
• Sales Enablement: Create pitch decks, ROI calculators, and objection-handling guides that empower our sales and partnerships teams.
• Program Growth: Take the lead on program growth initiatives independently, demonstrating a proactive approach from planning to execution to results.
• Industry Insight: Stay ahead of fintech trends, regulatory shifts, and customer challenges to inform marketing and product strategies.
• Content & Campaigns: Collaborate with marketing, content, and digital teams to develop campaigns that drive lead generation and pipeline acceleration.
• Customer Advocacy: Partner with client success and sales teams to develop case studies, testimonials, and references from key accounts in financial services and fintech.
• Cross-Functional Leadership: Work closely with product, compliance, partnerships, and engineering to align launch readiness and feedback loops.

Qualifications and Skills

• 5-8 years fintech or banking experience preferred
• Reside in Canada
• 5+ year of previous working experience working in Product Marketing
• MA degree in Marketing, Business, Communication or similar relevant field
• Outstanding communication and significant experience in digital marketing including email, social, content, SMS and mobile.
• In depth knowledge of market research and fintech industry
• Sense of ownership and pride in your performance and its impact on company s success
• Data-driven critical thinker and problem-solver
• A history of working for early-stage, high-growth companies
• Team player excited about wearing multiple hats whenever needed