Braze Developer

Role: Braze Developer Location: Charlotte, NC (Hybrid preferred) Duration: 3 6+ Months Contract

About the Role

We re looking for a Braze Developer with strong experience in retail or e-commerce environments to design, build, and optimize personalized customer engagement campaigns. The ideal candidate is both technically skilled and marketing-savvy, with deep expertise in the Braze platform and a clear understanding of customer lifecycle marketing and omnichannel engagement.

Key Responsibilities

Campaign Development & Execution

• Design, develop, and deploy Braze campaigns (email, push, in-app, SMS) for segmented audiences.
• Build personalized customer journeys using Braze Canvas, Liquid scripting, and dynamic segmentation.
• Integrate Braze with other platforms (e.g., CDP, CRM, POS systems, and e-commerce tools).

Data & Analytics

• Utilize event-based data and behavioral triggers to create automated campaigns.
• Collaborate with analytics teams to measure campaign performance (A/B testing, CLV, engagement, retention).
• Ensure data accuracy and reporting alignment with key retail KPIs (e.g., conversion, AOV, cart abandonment).

Integration & Development

• Manage Braze SDK integrations across mobile and web platforms.
• Use APIs, custom events, and SQL to enhance Braze datasets and performance.
• Partner with engineering teams to optimize Braze within the retail technology stack.

Cross-Functional Collaboration

• Work with marketing, product, and operations teams to bridge digital engagement and in-store experiences.
• Support loyalty programs, customer segmentation, and automation initiatives.
• Provide technical guidance on Braze setup, configuration, and campaign governance.

Experience & Skills

• 2 5 years of experience with Braze (or similar platforms: Iterable, Salesforce Marketing Cloud, Adobe Campaign).
• Hands-on experience in retail or e-commerce environments (preferred).
• Strong proficiency in REST APIs, SQL, Liquid scripting, and JSON.
• Familiarity with mobile SDKs, event tracking, and Customer Data Platforms (CDPs).
• Excellent analytical, troubleshooting, and communication skills.
• Strong understanding of customer lifecycle and marketing automation strategies.