Paid Media Audience Strategy Specialist

Russell Tobin & Associates is currently seeking a Paid Media Audience Strategy Specialist to support our client, in the entertainment industry! Apply now for consideration!

Contract: W2, 12 Months (extension possible)
Location: Onsite Mon-Thurs - New York, NY 10013 | Remote on Fridays
Pay Rate: $58-$62/hr W2 (depending on experience)

Job Description:

We re seeking a proactive, detail-oriented Paid Media Operations, Audience Senior Specialist to join our clients Growth Marketing team, supporting global user acquisition through scalable, tech-driven audience strategies. You ll play a pivotal role in managing first-party audience distribution, driving audience innovation, and partnering cross-functionally to optimize paid media martech stack.

Responsibilities:

• Manage and distribute first-party audiences using proprietary data management tools

• Project manage critical audience initiatives and communicate updates to key stakeholders

• Regularly audit and optimize audience configurations across platforms

• Partner with Acquisition and cross-line-of-business (xLOB) teams to identify segmentation opportunities and define enablement requirements

• Utilize tools like Jira, Airtable, and Google Sheets for holistic project tracking

• Support A/B tests, incrementality studies, and data-driven performance evaluations

• Collaborate with the Audience Manager to future-proof martech strategies and tools

Requirements:

Mandatory:

• 3+ years in Marketing Tech, Performance Marketing, Advertising, or in-house/agency marketing roles

• Familiarity with social, programmatic, search, and CTV media channels

• Understanding of GDPR, CCPA, and other privacy-first marketing standards

• Experience with martech stacks including CDPs, CRMs, and ad platform integrations

• Knowledge of cross-device attribution, identity resolution, and customer lifecycle frameworks

• Proven success in process development, detail-oriented project execution, and stakeholder collaboration

• Strong communication skills and a passion for entertainment, audience behavior, and storytelling

Preferred:

• Experience with audience enrichment, data modeling, or segmentation strategy

• Comfort using Google Workspace, Airtable, and Jira

Benefits:

Russell Tobin / Pride Global offers eligible employees comprehensive healthcare coverage (medical, dental, and vision), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), a 401(k) retirement savings plan, life & disability insurance, an employee assistance program, legal support, auto and home insurance, pet insurance, and employee discounts with preferred vendors.

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