Overview
On Site
USD 45.00 - 48.00 per hour
Contract - W2
Contract - Independent
Skills
SAP BASIS
Lead Generation
Content Creation
Blogging
Collaboration
Auditing
Algorithms
Content Marketing
Web Development
Optimization
Content Development
Business-to-business
Editing
Editorial
FOCUS
Clarity
Brand
Management
Google Analytics
HTML
SEO
Microsoft Office
Microsoft Excel
Pivot Table
Analytical Skill
Google AdWords
ADS
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Artificial Intelligence
Insurance
.NET
Job Details
Description
We are looking for a highly skilled SEO Analyst with a strong editorial and content focus to join our team on a contract basis. This role is based in Rochester, New York, and involves crafting and optimizing impactful digital content to drive organic traffic, improve brand visibility, and support lead generation. If you are passionate about data-driven strategies and collaborative content creation, this position offers an exciting opportunity to elevate our digital presence.
Responsibilities:
Develop and execute comprehensive SEO strategies that align with business objectives, focusing on keyword targeting, content optimization, and technical SEO.
Plan, create, and oversee high-quality digital content, including blog posts and landing pages, to enhance search visibility and user engagement.
Write, edit, and refine SEO-optimized content that aligns with the brand voice and appeals to target audiences.
Manage an editorial calendar to ensure timely delivery of content that aligns with seasonal trends, product launches, and marketing campaigns.
Collaborate with cross-functional teams, including writers, designers, and developers, to integrate SEO best practices across digital platforms.
Analyze content performance using tools such as Google Analytics, Google Search Console, and SEMrush, and apply insights to improve strategies.
Conduct regular audits of existing content to identify opportunities for updates, consolidation, or removal to enhance SEO performance.
Stay informed about SEO algorithm updates, content marketing trends, and editorial best practices to maintain a competitive edge.
Work with web development teams to address technical SEO issues, including site architecture, page speed, and mobile optimization.
Requirements
A minimum of 3 years of experience in SEO strategy and content development, preferably in a B2B environment.
Proven ability to write and edit digital content, including blogs, landing pages, and long-form articles.
Strong editorial skills with a focus on grammar, clarity, tone, and brand consistency.
Experience managing content calendars and collaborating with multiple stakeholders.
Proficiency in SEO tools such as Google Analytics, Google Search Console, and SEMrush.
Familiarity with basic HTML and SEO platforms, along with advanced Microsoft Office skills, including Excel pivot tables and charts.
Strong analytical skills to interpret data and translate findings into actionable insights.
AdWords or Bing Ads certification is a plus.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are looking for a highly skilled SEO Analyst with a strong editorial and content focus to join our team on a contract basis. This role is based in Rochester, New York, and involves crafting and optimizing impactful digital content to drive organic traffic, improve brand visibility, and support lead generation. If you are passionate about data-driven strategies and collaborative content creation, this position offers an exciting opportunity to elevate our digital presence.
Responsibilities:
Develop and execute comprehensive SEO strategies that align with business objectives, focusing on keyword targeting, content optimization, and technical SEO.
Plan, create, and oversee high-quality digital content, including blog posts and landing pages, to enhance search visibility and user engagement.
Write, edit, and refine SEO-optimized content that aligns with the brand voice and appeals to target audiences.
Manage an editorial calendar to ensure timely delivery of content that aligns with seasonal trends, product launches, and marketing campaigns.
Collaborate with cross-functional teams, including writers, designers, and developers, to integrate SEO best practices across digital platforms.
Analyze content performance using tools such as Google Analytics, Google Search Console, and SEMrush, and apply insights to improve strategies.
Conduct regular audits of existing content to identify opportunities for updates, consolidation, or removal to enhance SEO performance.
Stay informed about SEO algorithm updates, content marketing trends, and editorial best practices to maintain a competitive edge.
Work with web development teams to address technical SEO issues, including site architecture, page speed, and mobile optimization.
Requirements
A minimum of 3 years of experience in SEO strategy and content development, preferably in a B2B environment.
Proven ability to write and edit digital content, including blogs, landing pages, and long-form articles.
Strong editorial skills with a focus on grammar, clarity, tone, and brand consistency.
Experience managing content calendars and collaborating with multiple stakeholders.
Proficiency in SEO tools such as Google Analytics, Google Search Console, and SEMrush.
Familiarity with basic HTML and SEO platforms, along with advanced Microsoft Office skills, including Excel pivot tables and charts.
Strong analytical skills to interpret data and translate findings into actionable insights.
AdWords or Bing Ads certification is a plus.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.