Analytics & Tag Management Analyst (Adobe Analytics)

Overview

To manage tags associated with Marketing Programs and Analytics, while applying knowledge of Ad tracking and Web analytics. Partners as a cross-functional team member to design and implement data tagging. Conducts analysis where situations or data requires a review of a variety of factors. Operates independently within established guidelines. Works on problems of diverse scope and is subject matter expert to senior management. Determines methods and procedures on new assignments.

Responsibilities

• Assist management in the development of a tagging framework to refine Navy Federal's customer behavioral and application performance reporting through the enterprise digital analytics suite, Adobe Analytics
• Work with Ad/Digital Agency to manage marketing tag implementation and QA
• Create custom JavaScript and front end code via tag management systems to support web measurement and analytics
• Test, validate, and support implementations of Adobe Analytics, Adobe Experience cloud, and 3rd party tags for Mobile and Web
• Ensure data collection adheres to privacy, security, and performance best practices
• Lead data tagging sessions to review content, diagnose issues, and achieve resolution
• Serve as subject matter expert and technical advisor to team members across the organization as it relates to Tag Management (Product Managers, Customer Journey Owners, Digital Marketing, Information Security etc.)
• Administer and maintain the Tag Manager system and other tagging tools
• Partner with consulting consultants/resources to resolve issues that arise in development of tags for programs and analytics; review and address technical issues
• Perform other duties as assigned

Qualifications

• Significant experience with Tag Management Systems, such as Adobe Launch, Google Tag Manager, or Tealium
• Working knowledge of analytics and tagging best practices/trends, products and services
• Experience in providing effective policy and procedure recommendations that will drive efficient data tagging outcomes
• Working knowledge and understanding of applications of web and online mediums
• Demonstrated intellectual curiosity and a self-starter attitude with a high degree of ownership
• Advanced skill in JavaScript and front-end/back-end development skills
• Advanced skill in Adobe Analytics and/or Google Analytics
• Effective skill in converting business requirements into specifications for Analytics Implementations
• Effective skill to independently devise creative solutions to critical problems using often limited and imperfect data
• Effective skill working cross-functionally and managing multiple priorities; exercise a high degree of initiative in a highly structured environment
• Advanced skill interacting with staff, management, and vendors diplomatically and tactfully
• Advanced research, analytical, and problem solving skills
• Advanced database and presentation software skills
• Advanced word processing and spreadsheet software skills
• Bachelor's Degree in Marketing, Analytics, Economics, Information Technology, Computer Science or the equivalent combination of training, education, and experience

Desired Qualifications

• Experience with Mobile SDK development and configuration
• Experience with Adobe Target, Tableau, SQL, JMP, Teradata, Power BI
• Master's Degree in Marketing, Analytics, Economics, Information Technology, Computer Science, or the equivalent combination of training, education, and experience

Hours: Monday - Friday, 8:00AM - 4:30PM

Location: 820 Follin Lane, Vienna, VA 22180 | 5510 Heritage Oaks Drive, Pensacola, FL 32526 | 141 Security Drive, Winchester, VA 22602

About Us
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.

Our approach to careers is simple yet powerful: Make our mission your passion.

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Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected Veteran.

Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position

Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.