Marketo Architect

About GSPANN
Headquartered in Milpitas, California (U.S.A.), GSPANN provides consulting and IT services to global clients, ranging from mid-size to Fortune 500 companies. With our experience in retail, high-technology, and manufacturing, we help our clients to transform and deliver business value by optimizing their IT capabilities, practices, and operations. Counting on our ten offices, including four global delivery centers, and approximately 1400 employees globally, we offer the intimacy of a boutique consultancy with capabilities of a large IT services firm

Marketo Architect
Location: Fremont, CA /Remote
Duration: Long Term

Marketo Management:

- Conduct a full audit of the existing Marketo instance and implement optimizations based on findings.

- Develop, execute, and manage email marketing campaigns, automation workflows, and lead nurturing programs.

- Ensure data hygiene and maintain segmentation strategies for targeted marketing efforts.

- Perform routine maintenance to ensure optimal Marketo performance and utilization.

- Monitor and analyze campaign performance, delivering insights and recommendations for continuous improvement.

Salesforce Integration:

- Oversee and manage the integration between Marketo and Salesforce, ensuring seamless and accurate data flow.

- Assist with basic Salesforce administrative tasks, including creating and managing reports and dashboards.

- Support campaign setup, troubleshoot errors, and resolve issues.

- Collaborate closely with the sales operations team to ensure alignment and effective lead management.

Lead Management and Data Enrichment:

- Utilize lead management platforms (e.g., LeanData) for optimizing lead routing and assignment processes.

- Manage data enrichment processes using platforms such as ZoomInfo and Apollo, ensuring the accuracy and completeness of lead and contact data.

- Perform regular audits and cleanups of the marketing database to maintain high data quality standards (experience with RingLead preferred).

Qualifications:

- Proficiency in Marketo, with a strong track record of executing marketing automation campaigns.

- Working knowledge of Salesforce, including report creation and campaign management.

- Familiarity with tools like LeanData, ZoomInfo, Apollo, and preferably RingLead.

- Strong analytical and problem-solving skills, with the ability to provide actionable insights.

- Excellent communication and collaboration skills, particularly with cross-functional teams.

- A detail-oriented mindset with a commitment to maintaining high data quality standards.

Working at GSPANN GSPANN is a diverse, prosperous, and rewarding place to work. We provide competitive benefits, educational assistance, and career growth opportunities to our employees. Every employee is valued for their talent and contribution. Working with us will give you an opportunity to work globally with some of the best brands in the industry. The company does and will take an affirmative action to employ and advance in the employment of individuals with disabilities and protected veterans, and to treat qualified individuals without discrimination based on their physical or mental disability status. GSPANN is an equal opportunity employer for minorities/females/veterans/disability.