Overview
Hybrid
Depends on Experience
Contract - W2
Contract - 12 Month(s)
Able to Provide Sponsorship
Skills
Media Mix Optimization
Reporting & Dashboards
Data Pipeline Improvement
BI Marketing
Agency POC
Job Details
BI Marketing Analytics Sr Analyst t
NYC, NY (2 Days Onsite)
Contract
Core (Both Roles)
- Analyze marketing/media performance; provide actionable recommendations; support ad hoc analysis.
- Implement optimization strategies based on media mix model outputs and experimentation.
- Create and maintain dashboards for internal teams and external agencies.
- Support experimentation and testing to improve marketing effectiveness.
- Work with internal marketing, data engineering, and external agencies.
- Collaborate with data engineering to enhance marketing data pipelines and ensure integrity.
Analytics & Insights
Media Mix Optimization
Reporting & Dashboards
Experimentation / Testing
Collaboration & Communication
Data Pipeline Improvement
Agency POC
- Translate agency reports into internal insights; ensure consistent interpretation of performance data.
- Implement incrementality testing roadmap with agencies; lead optimization discussions with partners.
- Integrate agency data into business-specific reporting frameworks.
- Manage incrementality testing with agency partners.
- Serve as primary liaison for all analytics-related communications with agencies.
- Improve governance and consistency in data handling with agencies.
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