B2B Performance Marketing Specialist

Software Guidance & Assistance, Inc., (SGA), is searching for a B2B Performance Marketing Specialist for a CONTRACT assignment with one of our premier SaaS clients. This position is fully remote.

We are seeking a strategic and results-driven paid search, programmatic display and social marketer to lead and optimize our paid media strategies across search, programmatic display, and social platforms. This role will be instrumental in driving the success of our line of business by managing day-to-day campaign performance, developing innovative strategies, and fostering collaboration with cross-functional teams and stakeholders.

Responsibilities :

• Strategic Development:
  • Drive and contribute to the development of the overall paid search, programmatic display, and social media strategies for the line of business.
  • Identify new opportunities and implement best practices to optimize performance.
  • Lead international strategies to ensure proper execution and alignment with the marketing strategy.
• Campaign Management:
  • Oversee day-to-day campaign optimizations, including testing strategies, bid adjustments, and creative iterations.
  • Deliver regular paid search and display reports to track performance and inform future strategies.
  • Innovate continuously by introducing creative ideas, pilot programs, and new tools to enhance program effectiveness.
• Cross-functional Collaboration:
  • Support the Marketing Manager with data analysis and actionable insights for presentations to business units, web teams, analytics, campaign marketing, field marketing, demand marketing, and global marketing organizations.
  • Assist in the development and delivery of quarterly media plans and Quarterly Business Reviews (QBRs).
  • Build and maintain strong relationships with search engine representatives, leveraging their resources for performance insights, beta testing, competitive analysis, etc.

Required Skills :

• Results-oriented with a focus on continuous improvement and a commitment to "Always Be Testing. "
• Dedicated to delivering high-quality work that has a meaningful impact on the business.
• Thrives in fast-paced environments and works well both independently and as part of a team.
• Quick to learn and adapt to the constantly changing marketing industry.
• Detail-oriented and analytical, with a strong ability to organize and manage data effectively.
• Capable of explaining technical concepts clearly and effectively to non-technical audiences.
• Excellent written and verbal communication skills.
• Proven ability to think creatively, stay self-directed, and meet deadlines.
• Proficient in Microsoft Office applications, with advanced Excel skills for data analysis and reporting.
• Demonstrated success in creating and executing advanced media plans and strategies.
• 3-5 years of experience in enterprise-level B2B marketing, across search, display, and social platforms, successfully managing global campaigns with measurable results.
• Extensive hands-on experience in Google Ads, Microsoft/Bing Ads and other search engines
• Extra bonus to have hands-on experience in DV360, Adobe AdCloud Display, YouTube, Meta.
• Proficiency in web analytics tools and bid optimization platforms, including Adobe Analytics, Adobe AdCloud or similar systems.
• Comprehensive understanding of how search, display, and social channels work together to optimize marketing tactics and effectively promote products.

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.