Overview
Skills
Job Details
Business Analyst Adobe Digital Asset Management (DAM)
Job Summary:We are looking for a skilled Business Analyst with experience in Adobe Experience Manager (AEM) Assets / Digital Asset Management (DAM) to join our team. The ideal candidate will have a strong background in gathering business requirements, documenting processes, and collaborating with cross-functional teams to implement DAM solutions that align with marketing, content, and brand goals.
Key Responsibilities:-
Work with business stakeholders, marketing teams, and creative teams to gather and document DAM requirements.
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Translate business needs into functional and technical specifications for Adobe AEM Assets.
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Collaborate with technical teams, UX designers, and DAM architects to ensure optimal solution design and delivery.
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Conduct gap analysis and provide recommendations for DAM structure, metadata models, tagging strategies, workflows, and user permissions.
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Support DAM implementation, testing, user acceptance testing (UAT), and post-deployment activities.
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Define and document asset lifecycle workflows (ingest, approval, distribution, archival).
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Assist in data migration planning and asset taxonomy structuring.
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Train business users on DAM functionalities and best practices.
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Act as the liaison between business and technology teams to ensure successful delivery.
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Monitor DAM adoption and gather feedback for continuous improvement.
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5+ years of experience as a Business Analyst, preferably in digital content or marketing technology domains.
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2+ years of hands-on experience with Adobe Experience Manager (AEM) Assets / DAM platforms.
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Strong understanding of asset metadata, taxonomy, tagging, and digital rights management.
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Experience with agile methodologies and tools (e.g., JIRA, Confluence).
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Excellent communication, facilitation, and stakeholder management skills.
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Ability to translate complex business needs into clear technical documentation.
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Knowledge of creative workflows (e.g., Adobe Creative Cloud tools, asset review/approval processes).
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Familiarity with Adobe Creative Cloud integrations and connectors.
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Experience in large-scale DAM implementations or migrations.
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Understanding of web content management systems (e.g., AEM Sites) is a plus.
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Knowledge of digital marketing and content distribution channels.