MarTech Lead Developer with Tealium CDP experience

Overview

Remote
Depends on Experience
Accepts corp to corp applications
Contract - Independent
Contract - W2

Skills

MarTech
Tealium CDP

Job Details

Hi

We have an immediate Openings with Our Direct Client for a Long-term contract position.

Job Title: MarTech Lead Developer with Tealium CDP experience

Location: Irving TX (remote is also fine)

Duration: 12 months

Summary

We are seeking a highly skilled and experienced MarTech Developer/Architect with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations

Key Responsibilities

Digital Marketing & Targeting Architecture:

Design and implement a robust media marketing architecture for new and existing customers, encompassing

  • Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video).
  • Lead Media Activation integration to enable digital marketing through social media and advertising platforms

Real-time Personalization:

  • Design and implement real-time personalization strategies for existing and new customers across various channels (e.g.,online and offline channels).
  • Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.
  • Design and Integrate rules-based and machine learning-based personalization models.

Customer Data Platform (CDP) Development:

  • Design and implement a CDP strategy, including:

Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.

Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other relevant data.

Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements ) to activate customer data for personalized campaigns.

  • Prospect Data Store & Management:

o Design and implement a robust prospect data store, including:

Data acquisition and enrichment strategies.

Data quality and hygiene processes.

Data privacy and compliance considerations.

  • Cross-functional Collaboration:

o Design and implement a scalable and robust MarTech Solution with the Enterprise Architecture team

o Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases

o Facilitate communication and knowledge sharing across all stakeholders.

  • Technology Expertise:

o Deep understanding of MarTech stack, including Tealium, Google Cloud Platform, Kafka, Pega, and Adobe Target.

o Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP,).

o Strong understanding of data integration, data warehousing, and data pipelines.

o Proficiency in SQL and NoSQL databases.

o Experience with cloud computing platforms (Google Cloud Platform).

Qualifications

Education:

  • Bachelor's degree in Computer Science, Engineering, or a related field.
  • Experience: 7+ years of experience in MarTech development and architecture with a strong focus on media marketing,
  • customer data, real-time personalization, and CDP implementations.

Technical Skills:

  • Expertise in Tealium/Adobe, Google Cloud Platform, Kafka, Pega, and Adobe Target.
  • Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
  • Strong programming skills in Java, Python, or other relevant languages.
  • Experience with data integration tools and technologies.
  • Proficiency in SQL and NoSQL databases.
  • Experience with cloud computing platforms (Google Cloud Platform).

Other Skills:

  • Excellent communication and interpersonal skills.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and as part of a team.
  • Detail-oriented and organized.
  • Passion for data-driven marketing and customer experience.

If interested, Please share below details with update resume:

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