Overview
Remote
On Site
Contract - Independent
Contract - W2
Skills
FOCUS
Pivotal
Bridging
Customer Engagement
Performance Metrics
Return On Investment
Marketing Operations
Revenue Growth
Training
Management
Salesforce.com
Customer Relationship Management (CRM)
Workflow
Marketing Automation
Collaboration
Business-to-business
Lead Generation
Data Analysis
Email Marketing
Regulatory Compliance
Innovation
Finance
Accounting
Marketing
Legal
Customer Support
Online Training
Artificial Intelligence
Insurance
.NET
Job Details
Description
We are looking for a skilled CRM Manager to lead the development and execution of marketing automation strategies that drive B2B engagement and revenue. This role will focus on utilizing data and tools, such as ZoomInfo and Salesforce, to create impactful campaigns and generate inbound leads. As part of a collaborative team, you will play a pivotal role in bridging commercial strategies with marketing technologies. This is a long-term contract position based in Miami, Florida.
Responsibilities:
Design and implement effective email marketing campaigns to enhance customer engagement and drive lead generation.
Manage and optimize marketing automation platforms, ensuring seamless integration with Salesforce and other tools.
Collaborate with internal teams to align email designs and campaign strategies with overall business objectives.
Analyze campaign performance metrics to identify opportunities for improvement and maximize ROI.
Develop and maintain workflows and processes to streamline marketing operations.
Create B2B-focused campaigns that support revenue growth and strengthen customer relationships.
Utilize platforms like ZoomInfo to gather actionable insights and translate data into marketing strategies.
Provide training and guidance to team members on the use of marketing tools and platforms.
Ensure compliance with email marketing regulations and best practices.
Work closely with stakeholders to align marketing efforts with commercial goals.
Requirements
Proven experience in managing email marketing campaigns and platforms.
Strong proficiency in Salesforce and other CRM tools.
Ability to design and optimize workflows for marketing automation.
Excellent collaboration skills to work effectively with internal teams.
Knowledge of B2B marketing strategies and lead generation techniques.
Familiarity with data analytics tools to evaluate campaign performance.
Experience with platforms such as ZoomInfo to leverage actionable insights.
Solid understanding of email marketing regulations and compliance standards.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are looking for a skilled CRM Manager to lead the development and execution of marketing automation strategies that drive B2B engagement and revenue. This role will focus on utilizing data and tools, such as ZoomInfo and Salesforce, to create impactful campaigns and generate inbound leads. As part of a collaborative team, you will play a pivotal role in bridging commercial strategies with marketing technologies. This is a long-term contract position based in Miami, Florida.
Responsibilities:
Design and implement effective email marketing campaigns to enhance customer engagement and drive lead generation.
Manage and optimize marketing automation platforms, ensuring seamless integration with Salesforce and other tools.
Collaborate with internal teams to align email designs and campaign strategies with overall business objectives.
Analyze campaign performance metrics to identify opportunities for improvement and maximize ROI.
Develop and maintain workflows and processes to streamline marketing operations.
Create B2B-focused campaigns that support revenue growth and strengthen customer relationships.
Utilize platforms like ZoomInfo to gather actionable insights and translate data into marketing strategies.
Provide training and guidance to team members on the use of marketing tools and platforms.
Ensure compliance with email marketing regulations and best practices.
Work closely with stakeholders to align marketing efforts with commercial goals.
Requirements
Proven experience in managing email marketing campaigns and platforms.
Strong proficiency in Salesforce and other CRM tools.
Ability to design and optimize workflows for marketing automation.
Excellent collaboration skills to work effectively with internal teams.
Knowledge of B2B marketing strategies and lead generation techniques.
Familiarity with data analytics tools to evaluate campaign performance.
Experience with platforms such as ZoomInfo to leverage actionable insights.
Solid understanding of email marketing regulations and compliance standards.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.