Associate Director Public Relations (Digital Assets & Financial Services)

Associate Director Public Relations (Digital Assets & Financial Services)

Location: Jersey City, NJ (Hybrid)

Experience Level: Mid-Senior (10+ years)

Term: Permanent/Full-Time

Key Responsibilities

• Develop and implement a global public relations strategy for digital assets and consulting services.
• Drive media relations efforts through pitching, interviews, bylines, roundtables, and briefings.
• Cultivate strong relationships with Tier 1 and trade media, particularly in blockchain/DLT sectors.
• Partner with executives to create compelling narratives and thought leadership content.
• Manage and collaborate with PR agencies in the US and London.
• Monitor media coverage, measure results, and identify opportunities for increased visibility.
• Support social media and video initiatives linked to PR campaigns.
• Provide crisis communication support and protect the firm s reputation.

Qualifications

• 8 10+ years of experience in Public Relations, Communications, or related field.
• Bachelor s degree in Communications, Journalism, or related discipline (preferred).
• Strong expertise in media relations, corporate communications, and reputation management.
• Excellent storytelling and writing skills, able to translate complex topics into engaging narratives.
• Background in digital assets, blockchain, or crypto strongly preferred.
• Experience working in financial services is a plus.
• Skilled in building executive visibility and thought leadership strategies.
• Strong organizational and time management skills to manage multiple priorities.