Senior Digital Marketing Analyst

Overview

On Site
$55.0000 - $60.0000
Full Time

Skills

Marketing Cloud
Analytics
Digital

Job Details

Client: Vehicle Manufacturer


Role: Digital Analyst

Duration: 12 Months (Extension/Conversion will be based on performance)

Location: Plano, TX 75024 - Onsite

Pay Rate: ($55-$60) hourly


About the Role:



  • We are seeking a highly experienced and results-driven Senior Digital Analyst to join our growing analytics team.



  • This role is ideal for someone who thrives on turning complex data into clear, actionable insights and can effectively communicate those insights through compelling presentations.



  • The position is 100% onsite, Monday to Friday, and involves supporting the Marketing department by providing up-to-date data for informed decision-making.




Qualification:



  • Minimum of 5 years of experience in web and digital analytics.



Required Skills:



  • Strong hands-on experience with Ado be Marketing Cloud, including Ado be Analytics (Workspace, Report Builder, Data Warehouse), Ado be Target, and Customer Journey Analytics.



  • Excellent presentation skills and the ability to create visually engaging, insight-driven PowerPoint decks.



Preferred Skills:



  • Experience with Website Survey analytics.



  • Familiarity with Website Measurement Framework.



Responsibilities:




  • Analyze digital performance data to uncover trends, opportunities, and insights that drive business decisions.



  • Develop and maintain dashboards and reports using Ado be Analytics Workspace, Report Builder, and Data Warehouse.



  • Collaborate with cross-functional teams to define KPIs, measurement strategies, and testing plans.



  • Support personalization and optimization efforts using Ado be Target and Customer Journey Analytics.



  • Create and deliver high-quality PowerPoint presentations that clearly communicate findings and recommendations to stakeholders.



  • Present insights to both technical and non-technical audiences with clarity and confidence.



  • Provide mentorship and guidance to junior analysts as needed.



Benefits:



  • The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid parking/public transportation, (paid time, paid sick and safe time, hours of paid vacation time, weeks of paid parental leave, paid holidays annually - AS Applicable).


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