Marketing Manager

Job title : Manager, Digital Media M&R
Location : Any US; slight preference to EST/CST
Duration: 6 months; with possible extensions
Does the position allow for the worker to be virtual/remote? Yes
Essential Duties and Responsibilities
Implement digital media measurement strategy based on measurement framework, work with Ad Ops team to ensure consistent tracking and measurement across platforms
Responsible for full funnel digital media performance reporting and analysis, ensure data integrity and accuracy
Design and create visualizations for enterprise marketing performance data reporting
Partner with digital Strategy and Channel teams to develop actionable insights to guide media optimization
Serve as subject matter expert on digital media performance analytics and related tools, both internally and externally.
Perform cross channel measurement to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis
Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting
Required Skills
A minimum of 5+ years of digital analytics experience
Able to work independently with minimum supervision
Proficient in MS Excel Pivot Tables
Creation and maintenance of Tableau Dashboards
Strong analytical skill with the ability to interpret media data and develop action plans
Deep familiarity with paid digital reporting platforms (Display, Programmatic, SEM, Video, Social) including ability to navigate platforms and pull reports
Strong attention to detail to perform data & reporting quality assurance work between raw and reporting datasets
Knowledge in the Google Marketing Platform and Analytics suite (Google Analytics, Campaign Manager, Google Ads, Search Ads 360) and data visualization tools (Tableau / Google Data Studio / Power BI)
Excellent communication skills to stakeholders of all levels
Desired Characteristics
Working knowledge of media data ETL process and programming languages such as SQL, SAS, Python
Experience in Google BigQuery
Experience in financial industry (e.g. banking, credit cards, lending)
Experience in MMM & MTA solutions
Working knowledge with campaign trafficking and tagging processes and tools
Working knowledge of other digital analytics platforms/tools such as Omniture, CDPs, audience management, and attribution tools
Familiarity of agile processes
Strong inter-personal skills, with ability to influence across cross-functional teams in a large org
Motivated self-starter and team player
Strong problem-solving and decision-making skills